So imagine you're in business with somebody who's very talented, but they don't have the right

character. You don't trust them. They have the right contacts. They're not workers. They have

the right skills, but they have them bought into you. They're not team players. They're good team

players. They're selfish. Why do you prioritize what's the right ranking for you to say?

I'm going to be in business with this person along tomorrow. Not. I had a friend of mine today.

Yesterday came up to me and he's about to finish up a business relationship with him. They had an

investor relationship together, but he had a fallen out. They said, I can't do business with

this person. I said, why? After a series of questions, I said, let me tell you how I process,

who I do business with and who I don't long-term. And this is my formula. I presented it to him. He

says, oh my gosh, this is so much clear. I said, I'm going to have to make this into a how-to. So

here you are watching in us. Here's how this thing works. This thing works. I got different

categories here when it comes down to people I do business with. One is character. The other

one is trust. The other one is work ethic. We have vision. Somebody that's bought in. Then you

have competency skill set. Then you have rolodex and contact. So now you kind of have an idea what

we're looking at. Now on this side to the left, I've ranked them from zero to 10. So you can rank on

different categories. Then I'll explain to you trust in a way that will make a lot of sense to you.

So let's look at the first one. Character. Is this person someone to do business with?

Lowest level. Anything less than four day. Lie. They cheat. They steal at all costs. They'll do

business at all costs. It doesn't matter what it is. Even if it ruins you, hurts your business.

Next one is four to seven. They're selfish, but honest. Listen, I don't mind doing business with

selfish people who are honest. Meaning, hey, I want to do this and I want to make money and I

will try to over-negotiate for themselves. I'm okay with that because there's still an element

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