How to Hire Full-Time SEOs That Don't Suck | Ep. #766

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 5 September 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #766, Eric and Neil discuss how to hire solid SEOs. Tune in to hear how you find great SEOs that don’t suck. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Hire Full-Time SEOs That Don't Suck [00:35] Don’t just believe the resume. [01:00] The real test is to see what changes they would make to your website and if they can implement specific changes. [01:40] Test them out on a temp basis before you hire full-time. [02:05] Good SEOs have “burnt” their own websites. [03:10] The more seasoned you are with running experiments, the better a hire you will be. [03:35] Ask potential hires about their weaknesses and really get into the nitty gritty. [04:05] Make sure they know how to modify basic HTML code. [04:23] You want people who can take action. [04:32] Go to the Marketing School website and find our post about SEO interview questions. [04:40] Check out the potential hire’s website. [04:59] That's all for today! [05:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how you can hire full-time
1:00.0	CEOs that don't suck.
1:03.4	So with SEO's most people believe that if their resume is good and they have a college degree
1:08.9	and they've done SEO for other companies, they're good.
1:11.8	That's the worst way to hire a CEO. Just because someone's
1:15.0	been put on a project or a big brand or any website and they say they got these sites
1:20.0	rankings, it doesn't really mean that they did. A lot of times it naturally happens, or they worked
1:24.8	with other people who may have done the majority of the work. The real way to hire
	...

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