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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

HOW TO HAVE AN AMAZING YEAR WITHOUT ANY LEADS OR MARKET DEMAND

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 β€’ 1.2K Ratings

πŸ—“οΈ 13 January 2023

⏱️ 43 minutes

🧾️ Download transcript

Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Β  Email me additional questions: briangburns@me.com Β  Β  β€” SAMPLE EMAIL TO EXPENSE THE COURSE MGR, Β  I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. Β  They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and would like your help in expensing the course. Β  It would pay for itself if I closed only one new deal of $X value. Β  Please let me know by Friday if I can move forward with this 1 year course. Β  Thanks, ME Here are some student interviews from the courses: β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Β  Β  Β  Β  Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Β  Β  Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Β  Β  Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST

Transcript

Click on a timestamp to play from that location

0:00.0

In this podcast, I'm trying to bring you the very best salespeople in the world. And today's

0:07.6

no exception, but there is a difference today. The difference is that this person doesn't have the

0:14.1

20, 30 years of experience. Does that mean she's not one of the best salespeople? No. It just means that she condensed that learning

0:23.6

into a shorter period of time. Did it with both mindset and skills. That determination, consistency,

0:31.6

and grit, that doggedness to not give up has really helped her quite a bit and I'm really proud to have her on the show

0:43.2

we worked together she's been in the close in the complex sale course and really dug in

0:51.4

and she had to not because she wasn't talented,

0:55.3

but because she was selling something that was super hard.

0:58.6

Imagine this.

1:00.1

You go from a big company with lots of brand recognition,

1:06.2

leads, resources, awareness, all of that stuff. and then you go to a early, early, early stage startup

1:16.9

in a complex sale, very complex sale where the ROI isn't really understood, the problem

1:27.1

isn't really active. But it exists. So how do you

1:33.9

figure it out? And there's no inbound. What? No inbound leads? That's right. Boy, is that a challenge? I remember

1:41.9

the one-on-ones. I'll tell you that after the interview.

1:44.7

I don't want to ruin it because you'll hear it in her voice. You'll hear it through the story.

1:50.4

And I want you to pay attention to this one to show that it is possible without the five,

1:57.2

10, 15 years of experience, without the inbound leads to still sell a complex product

2:05.0

into the enterprise and get top money for it. Let's get into the interview. If you're in the

2:11.6

courses already, make sure you're checking out the one-on-ones and the office hours. They're

2:15.5

in chronological order.

2:19.7

Oldest to newest.

...

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