HOW TO HAVE AN AMAZING YEAR WITHOUT ANY LEADS OR MARKET DEMAND
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
4.8 β’ 1.2K Ratings
ποΈ 13 January 2023
β±οΈ 43 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
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| 0:00.0 | In this podcast, I'm trying to bring you the very best salespeople in the world. And today's |
| 0:07.6 | no exception, but there is a difference today. The difference is that this person doesn't have the |
| 0:14.1 | 20, 30 years of experience. Does that mean she's not one of the best salespeople? No. It just means that she condensed that learning |
| 0:23.6 | into a shorter period of time. Did it with both mindset and skills. That determination, consistency, |
| 0:31.6 | and grit, that doggedness to not give up has really helped her quite a bit and I'm really proud to have her on the show |
| 0:43.2 | we worked together she's been in the close in the complex sale course and really dug in |
| 0:51.4 | and she had to not because she wasn't talented, |
| 0:55.3 | but because she was selling something that was super hard. |
| 0:58.6 | Imagine this. |
| 1:00.1 | You go from a big company with lots of brand recognition, |
| 1:06.2 | leads, resources, awareness, all of that stuff. and then you go to a early, early, early stage startup |
| 1:16.9 | in a complex sale, very complex sale where the ROI isn't really understood, the problem |
| 1:27.1 | isn't really active. But it exists. So how do you |
| 1:33.9 | figure it out? And there's no inbound. What? No inbound leads? That's right. Boy, is that a challenge? I remember |
| 1:41.9 | the one-on-ones. I'll tell you that after the interview. |
| 1:44.7 | I don't want to ruin it because you'll hear it in her voice. You'll hear it through the story. |
| 1:50.4 | And I want you to pay attention to this one to show that it is possible without the five, |
| 1:57.2 | 10, 15 years of experience, without the inbound leads to still sell a complex product |
| 2:05.0 | into the enterprise and get top money for it. Let's get into the interview. If you're in the |
| 2:11.6 | courses already, make sure you're checking out the one-on-ones and the office hours. They're |
| 2:15.5 | in chronological order. |
| 2:19.7 | Oldest to newest. |
... |
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