4.7 • 14.5K Ratings
🗓️ 30 December 2024
⏱️ 49 minutes
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0:00.0 | Hey, this is Brett. Before we get to today's show, I have an announcement. When the Art of Manley's podcast started in 2009, we offered listeners one episode per week. |
0:08.2 | Later, we expanded to two episodes weekly. Starting this year in 2025, we'll be returning to publishing just one episode a week. |
0:15.7 | There are two big reasons we've decided to do this. First, we want to continue to be highly selective in choosing |
0:20.9 | guest. We've always been highly selective in choosing guests to have on the show. |
0:24.9 | Looking for people with interesting, unique, edifying, and useful ideas who are able to express |
0:29.5 | those ideas articulately. The interviews almost always center on an author in their book. |
0:33.7 | And while there are endless so-so books and guests out there, we're not looking for so-so, |
0:37.5 | we're looking for great. Now, with 1,000 books read and 1,000 episodes recorded, |
0:42.4 | we've hosted some of the best thinkers multiple times, covered hundreds of subjects multiple |
0:47.0 | times, and already highlighted many, many the best books out there. Subsequently, it's become |
0:51.8 | harder and harder to maintain our standard of guest selection. |
0:54.8 | To find topics we haven't already done and done well, and to book folks who have something |
0:58.5 | fresh and worthwhile to say. We've never wanted to find ourselves in a position where we have to |
1:02.8 | book someone we only think is so-so, simply to fulfill a contractually obligated slot on the |
1:07.1 | calendar. Moving to one episode a week ensures that we can continue to maintain our |
1:10.9 | standards of selection and only offer our listeners episodes that are truly valuable. Each week, |
1:15.8 | there will be an episode that is definitely worth listening to. The trend these days, of course, |
1:19.7 | is for podcast to add more and more episodes and even spin-off shows in order to maximize downloads |
1:24.0 | and thus revenue. But quality has always mattered more to us than earnings. |
1:28.1 | The second reason we're moving to one episode a week is that allows to spend more time on our |
1:32.1 | first love, writing. This shift isn't just about doing less. It's about making room for something |
1:37.7 | that both Kate and I have had the itch to do more of in the past few years. Deep, thoughtful, |
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