I love like linking the three videos together because if you say this is a three-parter,

put them into a playlist as well, but link them to each other. YouTube really score that highly

where they say someone's watched this video and went to go and watch another one of your videos.

That's an earned view. That earned view is a big indicator to YouTube that your content's good

and therefore it's likely to get far more organic reach to it as well.

Hey, my friends, my name is Rick Mulready and I'm an online business coach.

I'm an ads expert and I'm all about helping online course creators and coaches make more money

in their business while working fewer hours. But most

importantly, I'm a father and I'm a husband. With this podcast, you're going to learn exactly

how to become what we here call the optimized CEO of your business. And that means you're

optimizing your sales and marketing, your time, and your mindset so that you

can have more freedom, a bigger impact, and make more money. So grab a coffee, open up your

favorite notes app. This is the art of online business podcast. If Apple's rollout of its iOS 14.5 privacy updates taught us anything in 2021, it's the need to be diversifying our traffic, right?

Because what that did, and I've been talking about it a lot here in the podcast over this year here in 2021 is, you know, the reporting is not very reliable anymore.

It really affected Facebook ads a whole lot more than people expected, including Facebook.

And it just shined a big bright light on the need to be diversifying, something

that we should be doing anyway in our business, but it became more important than ever

to be diversifying where we're getting our traffic with organically and from a paid

perspective. And one strategy that I've been wanting to do for a long time, that I'm finally doing it here at the end of 2021, is to create my YouTube channel.

A lot of our accelerator coaching members are doing the same thing, where they're beginning to either grow a YouTube channel or expand and scale the one that they already have.

We have a lot of members with huge YouTube channels.

Unfortunately, when you're getting started with a YouTube channel, it can take a long time

...