How to Grow Your Podcast Audience | #AskDavidMeltzer 32

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.9 • 1.9K Ratings

🗓️ 11 April 2021

⏱️ 2 minutes

🔗️ Recording | iTunes | RSS

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Summary

The first step to building your audience is to find your frequency. What does that mean, “to find your frequency”? Whether it’s building a brand or business, it’s essential to find out what the “woo-woo” person in me describes as a “vibration”— in other words, an emotional appeal meant to reverberate with your target audience or market. Three Components to Frequency: (1) Strength- How Strong is your signal? (2) Spectrum- What’s the spectrum of your signal? What demographic does your brand address, or align with? (3) Clarity- What’s the clarity of your frequency? If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video of you asking me a question at david@dmeltzer.com and I will answer it for a future episode! Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my Free Training. Text me at (949) 298-2905 or email me david@dmeltzer.com

Transcript

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0:00.0	My question is about growing an audience for a podcast.
0:03.0	David, anything for me?
0:05.2	Yeah, sure.
0:05.8	I think a lot of people want to figure out
0:09.0	how to grow an audience, whether it be for a podcast
0:11.5	or some other content that they're providing
0:13.8	or other community that they need.
0:16.2	But a podcast is not viral.
0:17.8	So it's a little bit different.
0:20.9	What you want to do, number one, is be consistent.
0:23.8	Too many people quit on their podcast.
0:27.1	They want to stick to what you want
0:30.0	to stick to your own format.
0:32.2	You want most importantly, the strength in your signal
0:34.9	by knowing your own frequency.
0:37.8	I always use Dr. Pimple Popper as my favorite example
0:40.9	because I can't believe that she has more subscribers
0:44.1	than the entire Pro Football Hall of Fame
0:46.7	because I'm a sports fan like you Aaron.
0:48.6	But she sticks to her frequency.
0:50.7	And there are 4.6 billion people
0:54.1	with a low barrier of entry that she can reach.
	...

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