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My First Million

How To Grow An Audience If You Have 0 Followers

My First Million

Hubspot

Entrepreneurship, Business, Investing

4.72.9K Ratings

🗓️ 21 August 2024

⏱️ 27 minutes

🧾️ Download transcript

Summary

Episode 620: Shaan Puri ( https://x.com/ShaanVP ) breaks down the 9 lessons he’s learned while building an audience.  — Show Notes:  (0:00) Intro (2:17) Forget the numbers (6:11) Find your inner nerd (9:57)Build a magnet (10:40) First, Last, Best, Worst, Weirdest (12:40) The thing I wish I knew earlier (15:53) No such thing as too long (16:18) A+ content with C- delivery (17:58) Create a binge bank (18:32) People don’t want information (19:55) Be so good they can’t ignore you — Get our business idea database here https://clickhubspot.com/mfm Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Transcript

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0:00.0

All right I got a great question in my inbox this morning and it is from a guy named Tony L so he says Uncle Sean I love the nickname by the way

0:07.4

Uncle Sean I'm leaning into that he said if you were starting from scratch building an audience again from zero today 2024 if you're starting from but has zero followers today. Tony from Miami. All right, Tony, I got an answer for you.

0:24.1

I feel like I can rude the world. I know I could be what I want to. So first I got to flash my badge. I'm like an FBI officer who walks into the room and I got to show you my credentials if you're going to take me seriously.

0:41.0

So I've built a email following of over 500,000

0:44.4

subscribers. I've built a Twitter following of 400,000 plus on YouTube I think I

0:49.4

have 500,000 plus subscribers. This podcast has done over a hundred million downloads in the last

0:54.1

four five years. So that's all in a four-year time span. One university block and all of

1:00.0

that has happened and I've learned some things and what I'm not going to do today is I'm

1:04.4

not going to give you either a generic advice like you got to be consistent and

1:09.2

just be yourself right like okay, but not very helpful.

1:13.0

Obviously not helpful. So I'm going to share the counterintuitive things I've learned.

1:16.7

I've worked on nine. So nine counterintuitive, surprising things that I've learned.

1:21.0

I'm also not going to give you some generic one-size-fits-all advice. I hate when people do this,

1:25.2

especially this sort of a YouTube guru economy of like here's the answer as if there is such a

1:32.3

simple formulaic answer that you could follow that anybody could follow right it's very personal and there's art and science as a blend it's nothing is guaranteed

1:40.3

But I will share with you the wisdom that I wish I had when I was starting from scratch four or five years ago

1:45.7

Versus today knowing what I know now. What is the wisdom that was

1:49.8

Surprising non-obvious that I wish I could have just drilled into my brain then and if you're starting today you could take this now

1:56.8

I'd also like to say that there are many ways to peel the banana and all I know is the way that I do it.

2:02.7

Maybe other people do it a different way.

2:03.9

They have had success.

2:04.6

But I can only share with you what's worked for me

...

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