How To Go Viral EVERY TIME on Instagram - The Secret to the Algorithm - 901

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Business, Marketing

4.9 • 2.7K Ratings

🗓️ 22 June 2026

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today's episode, Brock Johnson breaks down the real driver behind Instagram's algorithm: shares. While most creators focus on likes and comments, shares — what Adam Mosseri calls "sends per reach" — generate significantly more reach per interaction than any other engagement type. He covers the data behind why shares matter, including figures from an Insta Club study comparing the reach value of each engagement type, and explain what a share actually represents at a human level.From there, Brock walks through the five types of shareable content using the SHARE framework — Simple, Hook-driven, Authentic, Relatable, and Entertaining — and then go deeper into five specific content categories that consistently drive shares: motivational, call-to-arms, relatable, controversial, and timely content. He also covers why purely educational content tends to get saved rather than shared, and concludes with two practical tips for making any piece of content more shareable, including why telling your audience to share — and giving them a reason — is one of the most underused tactics on the platform. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯 Check out InstaClubHub!! For just $7! https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm Watch: https://youtu.be/pWNDkFuV0RY?si=HrPrVxvb6foURtvw Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868 Honest Advice for Business Owners on Instagram | Watch This if You Want to Start in 2026 Watch: https://youtu.be/oPCnHa6WWdg?si=uKjE4V5JVfDyrc_Y https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000773253992 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

Transcript

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0:00.0	As I've said before, not all AI tools are created equally, but especially when it comes to shipping.
0:05.1	Oftentimes, what separates a basic tool from a good tool and a great tool is what the AI is built on.
0:10.5	ShipStation's AI is built and trained on over 20 years of experience.
0:14.5	So that means it's designed to help you optimize, not just execute.
0:17.7	Shipstation is smart enough to adapt to your unique business.
0:20.4	It can alert you when
0:21.4	stock is low, recommend the best carrier, and automate tasks so that you can focus on other
0:25.6	areas of your business and stay one step ahead. Over one million businesses already use and
0:29.8	trust ShipStation to optimize and scale their shipping needs. We are all already using AI in our
0:35.0	day-to-day life to make things simpler, easier, or more efficient, and we should do the same with our shipping as well. And if you're going to use AI to help you out with the shipping process, then why not use the company that has more experience than anyone else? The sooner you switch, the sooner you start saving time and money. Get started with ShipStation today and get your first 60 days free at shipstation.com with code B-Y-T. Again, that's
0:56.6	S-H-I-T-S-A-T-I-O-N.com and use code B-Y-T to get your first 60 days free. Taxes and fees apply.
1:05.2	Today's episode is brought to you by Shopify. More than just a program, it's truly a partner
1:09.6	in online business. You can learn more
1:11.3	about them at Shopify.com slash tribe, or I'll tell you more later in this episode.
1:16.0	The secret to going viral every single time on Instagram is by creating shareworthy content.
1:22.0	The algorithm changes literally every single day, but for the last few years, there has been
1:26.0	one top dog metric,
1:28.2	one best form of engagement that has been the best indicator or predictor of a post's virality,
1:33.6	and that is the number of shares that the post gets.
1:36.6	First thing that the algorithm checks is your post's skip rate, or basically are people
1:40.5	actually hooked and going to be watching the video?
1:43.0	But then once it crosses that threshold,
	...

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