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Build Your Tribe | Grow Your Business with Social Media

Honest Advice for Business Owners on Instagram | Watch This if You Want to Start in 2026 - 900

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Business, Marketing

4.92.7K Ratings

🗓️ 18 June 2026

⏱️ 25 minutes

🧾️ Download transcript

Summary

In today's episode, Brock Johnson shares honest, practical advice for business owners who are thinking about starting on Instagram in 2026. The foundation of it all is building a personal brand — and the first skill worth developing is getting comfortable on camera. From there, Brock covers the mindset shifts that matter most early on: you don't need to be an expert, but you do need real experience; quantity beats quality when you're starting out; and building in public is one of the fastest ways to grow both an audience and a business. He also gets into the practical side — how to think about your niche and MVP before chasing a big vision, what realistic growth actually looks like month over month, why staying in your lane matters more than most people admit, and why understanding your audience's psychology will always outperform chasing the algorithm. This episode is less about tactics and more about what it actually takes to show up consistently and build something real. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram  @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯 Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: Make Viral Instagram Reels Using Claude (Step By Step) Watch: https://youtu.be/9oFqIJX43H8?si=RhDzrrzQm4f1iJqW Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000772790495 16 Easy Instagram Reels that are Proven to Go Viral Watch: https://youtu.be/h7Wkd7ziDhA?si=hUhl-SpHpQb3UVuR https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000763790606 Head of INSTAGRAM reveals secrets to GROWING in 2026 Watch: https://youtu.be/b_MGyd8TKdQ?si=AH7OLpSYSJki183q Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000702036795 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

Transcript

Click on a timestamp to play from that location

0:00.0

As I've said before, not all AI tools are created equally, but especially when it comes to shipping.

0:05.1

Oftentimes, what separates a basic tool from a good tool and a great tool is what the AI is built on.

0:10.5

ShipStation's AI is built and trained on over 20 years of experience.

0:14.5

So that means it's designed to help you optimize, not just execute.

0:17.7

Shipstation is smart enough to adapt to your unique business.

0:20.4

It can alert you when

0:21.4

stock is low, recommend the best carrier, and automate tasks so that you can focus on other

0:25.6

areas of your business and stay one step ahead. Over one million businesses already use and

0:29.8

trust ShipStation to optimize and scale their shipping needs. We are all already using AI in our

0:35.0

day-to-day life to make things simpler, easier, or more efficient, and we should do the same with our shipping as well. And if you're going to use AI to help you out with the shipping process, then why not use the company that has more experience than anyone else? The sooner you switch, the sooner you start saving time and money. Get started with ShipStation today and get your first 60 days free at shipstation.com with code B-Y-T. Again, that's

0:56.6

S-H-I-T-S-A-T-I-O-N.com and use code B-Y-T to get your first 60 days free. Taxes and fees apply.

1:05.2

Today's episode is brought to you by Shopify. More than just a program, it's truly a partner

1:09.6

in online business. You can learn more about them at Shopify.com slash tribe, or I'll tell you more later in this episode. If you're a business owner who wants to grow on Instagram, then you're in the right place, because in today's episode, I'm going to be sharing with you 11 pieces of honest advice that I wish someone had told me 11 years ago when I was first getting started growing on Instagram. In case we've never met before, hello, my name is Brock Johnson. It's my job to help small business owners and brands just like you grow on Instagram. I have nearly a million followers myself. As you can see by that tracker right there, I have about 909,000 as we currently speak. And I've helped tens of thousands of business owners just like you grow on Instagram as well.

1:45.1

Consider hitting that subscribe button because every single week on this podcast, I put out a new helpful

1:49.3

tip, strategy, or idea to help you grow your brand or business on Instagram.

1:53.4

The first piece of advice is that it's time to get good on camera.

1:57.5

Modern businesses are built on a personal brand.

2:00.5

Do you have to show your face? No,

2:02.8

but you will have better success, faster success, and more success if you are willing to show your

2:08.1

face. People would rather follow other people than businesses or brands. A personal brand also

2:13.1

builds more trust, making it easier to sell or convert. Zuckerberg has more followers than Facebook.

2:18.3

Elon Musk is far more well-known than X.

...

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