How to Go 'Robin Hood' on Salesforce and Oracle with Jeremy Swift
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 23 October 2024
⏱️ 23 minutes
🧾️ Download transcript
Summary
Jeremy Swift is founder and CEO of Cordial. Cordial is a cross-channel messaging platform that is changing the way marketing & technology teams engage their customers. Before founding Cordial in 2014, he was a founding member of BlueHornet, a first-gen email marketing SaaS company that he sold to Digital River in 2004. He has spoken at leading industry events including DMA, eTail, Shop.org, OMMA and Mediapost.
Top 3 Value Bombs
1. In business, it really helps to build an authentic and transparent culture.
2. Its all about building trust and confidence with the customers. To go Robin Hood is to deliver , keep and build that trust with a marketer on a brand that they are selling to.
3. The key to hyper-personalized customer experience is the customer data which is the single source of truth.
Orchestrate personalized, impactful campaigns across email, SMS, mobile app, and more with Cordial - Cordial
Sponsor
HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that'll make impossible growth feel impossibly easy
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Boom Shake the Room Fire Nation. |
| 0:04.0 | JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot |
| 0:08.2 | Podcast Network, the audio destination for business professionals with great shows |
| 0:12.1 | like Latin X in power. |
| 0:14.0 | Today we'll be breaking down how to go Robin Hood on Salesforce and Oracle to drop |
| 0:19.4 | these value bombs. |
| 0:20.4 | I brought to Jeremy Swift into Eophire Studios. |
| 0:22.8 | Jeremy is the founder and CEO of Cordial. |
| 0:25.5 | Cordial is a cross-channel messaging platform |
| 0:27.7 | that is changing the way marketing and technology teams |
| 0:30.1 | engaged their customers. |
| 0:31.5 | Before forming Cordial in 2014 he was a founding |
| 0:34.2 | member of Blue Hornets a first-gen email marketing Sass company that he sold |
| 0:38.3 | the Digital River in 2004. And today information we'll talk about what it means to go Robin Hood on |
| 0:43.5 | legacy marketing cloud systems. We'll talk about how AI factors into all of this. |
| 0:47.9 | We'll talk about scaling, hyper personalized customer experiences and oh so much more. |
| 0:53.0 | And a big thank you for sponsoring today's episode goes to Jeremy and our sponsors. |
| 0:58.0 | The next wave, your chief AI officer, hosted by Matt Wolf and Nathan Lands, is brought to you by the HubSpot |
| 1:04.0 | Podcast network the audio destination for business professionals. |
| 1:07.0 | Matt Nathan are leading AI creators in your guiding light in the AI and |
| 1:11.0 | technology frontier. AI technology is transforming the way we do business |
| 1:14.8 | and the media landscape is fragmented. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from John Lee Dumas, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of John Lee Dumas and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.