How to Go From Zero Speaking Gigs to 30 in a Year with Dr. Sue Ettinger

The Speaker Lab Podcast

The Speaker Lab

Business, Authors, Education, Smallbusiness, Entrepreneurship, How To, Speaking, Coaching, Public Speakers, Marketing, Side Gig, Public Speaking

4.8 • 575 Ratings

🗓️ 15 August 2017

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you're struggling to gain traction or just get started speaking today's guest is here to help.

Dr. Sue Ettinger is a veterinarian who joined one of our programs about a year ago because she wanted to book more speaking gigs. She has been rocking it ever since!

Today we talk about how she finds gigs, why she's still nervous to quote fees, and how The Speaker Lab podcast and our program, Booked and Paid to Speak, have both helped her. We wrap up the show with a valuable teaching/coaching lesson about how to build and expand her brand, it's useful information that will also apply to you.

You're going to get a lot out of today so get ready to take some notes and then join us on episode 146 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

Why did Dr. Sue become interested in pursuing public speaking?
What is her long-term goal with speaking?
How is she landing gigs so consistently?
How speaking gave her and her family the trip of a lifetime.
How to begin with the end in mind.
How to communicate when your audience is two distinct markets.
Why growing your speaking business really is a marathon, and not a sprint.
Is it really all about your talks?
And so much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakakerlab.com slash marketing. That's what you got to do is go to the speakerlab.com slash marketing and we'll see you there. Hey, what's up, my friends? Grant Baldwin
0:50.2	here. Welcome back to the speaker lab podcast. Glad you are here. I hope your day is going well.
0:55.2	Hope everything's going well in life for you and I really appreciate you hanging out with us.
0:59.7	So today we are talking with a friend of mine, Dr. Sue Eddinger, and Sue is a veterinarian who had actually
1:05.6	joined one of our training programs about a year ago or so, a little over a year ago.
1:10.0	And was serious about, okay, how do I actually find and book speaking engagements? She's a, like I said, she's a veterinarian, but also wants to do some speaking on the side, speaking on a topic that she's really passionate about, which we'll get into here in a second. And so I think you're really going to enjoy this conversation. So she's gone from literally zero gigs to around 30 conference gigs in the past two years or so. We talk about how she finds gigs, what she's continued to do that really works well for her. We've also talked about how much she's getting paid to speak, why she's still nervous to quote speaking fees. We talk about a bucket list trip to Maui that came from speaking that she shares. And then finally we talked through her journey and at the end we have a little coaching as we talk about how she could build and expand her brand. So I think you're going to enjoy this. We have a conversation at the beginning and a little bit of coaching at the end. So I think a lot that you're going to get from today. So let's get right into it. Here's my conversation with my friend Sue Eddinger. Enjoy.
2:01.8	What's up, my friends?
2:02.6	Grant Baldwin here.
2:04.5	Welcome back and thanks for hanging out with us. Today we are joined by my friend and speaking legend.
2:09.9	I'll just, I'll call you a speaking legend.
2:12.1	She's one of our booked and paid to speak members, but Ms.
2:14.6	Dr. Sue Eddinger, who is a veterinarian who's gotten into speaking,
2:34.9	and is just killing it. And I'm excited to have her hanging out with us today. So, hello, Dr. Sue. How are you today? I am awesome. What a true honor it is to be here. I can't even tell you after just being a student of yours to be invited on the show is truly an honor. Thank you. Well, it's an honor to have you here.
2:35.7	So first of all, let's start with this.
	...

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