How to go from Entrepreneur to Business Owner with Alex Berman
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 7 October 2017
⏱️ 20 minutes
🧾️ Download transcript
Summary
Alex is the CEO of a marketing and lead generation agency Experiment27. He's responsible for generating over $6.5million in B2B sales and over $35million in leads for his clients.
Top 3 Value Bombs:
1. Develop an assumption that you are doing a terrible job; this will help you seek feedback and improve
2. Hire two sales people instead of one; you can benchmark their performance and analyze whether there is an issue with the product or the market.
3. If something is not working and you have the numbers to show it, you have to be willing to pull the trigger.
Visit Alex's website - Experiment 27
Sponsors:
Zendesk: Zendesk makes it easy for your customers to reach out, and even easier for you to manage support and provide excellent customer service. Schedule a demo today and see for yourself at Zendesk.com/fire!
ConsultX - Business Success Programme: Have you ever thought about using your past business or corporate experience to help others in business by becoming a Business Consultant, Coach or Advisor? Find out more by visiting Consultx.com/fire! You can also check out their podcast, Everything Business Consulting, to help you get started!
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Light that spark fire nation, a JLD here and welcome to episode 1812 of EO Fire where |
| 0:10.2 | I chat with entrepreneurs on fire seven days a week and if you're ready to accomplish |
| 0:15.7 | that one big goal, visit thefreedomjournal.com. |
| 0:20.1 | You'll accomplish it in 100 days. |
| 0:22.4 | Now I'll shout out today's featured guest Alex Berman. |
| 0:25.4 | Alex are you prepared to ignite? |
| 0:28.0 | Ready to ignite, John? |
| 0:30.4 | Alex is the CEO of a marketing and lead generation agency called Experiment 27. |
| 0:36.5 | He's responsible for generating over 6.5 million in B2B sales and over 35 million in |
| 0:43.0 | leads for his clients. |
| 0:45.1 | Alex, take a minute, fill in some gaps from that in show and give us a little glimpse |
| 0:49.6 | of your personal life. |
| 0:50.9 | Sure. |
| 0:51.9 | So, company runs called Experiment 27. |
| 0:54.5 | We do marketing for digital agencies, so we help them find leads. |
| 0:58.4 | Last time we talked on the show, it was the CMO for a company called Inspire Beats, |
| 1:02.3 | another lead generation company. |
| 1:03.7 | My background is in the agency business. |
| 1:05.3 | I was a CMO at a former agency and now, yeah, for the last, probably last three years, |
| 1:09.8 | I've been a digital nomad. |
| 1:10.8 | So, personal life is be kind of going around from city to city, no permanent base. |
| 1:15.4 | Yeah, when we last chatted with Alex Fire Nation, it was episode 1388, which is right |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from John Lee Dumas, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of John Lee Dumas and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.