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Marketing School - Digital Marketing and Online Marketing Tips

How to Get Your Content into Google's Featured Snippet | Ep. #203

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 19 February 2017

⏱️ 7 minutes

🧾️ Download transcript

Summary

In Episode #203, Eric and Neil discuss how to get your content into Google’s featured snippets. Tune in to learn how your content can land on Google’s 1st page, search results by optimizing your paragraphs, lists and tables. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Your Content into Google’s Featured Snippets 00:35 – The Snippet is also called ranking zero 01:21 – Optimize the paragraph after headline 1 for search engines to read them 02:11 – Google featured the snippets that answer questions with the proper keywords 02:47 – Think about what people type that is related to your field 02:50 – Use keyword tools like Google Keyword Planner 03:15 – You should be answering questions that can drive more organic traffic 03:56 – There are 3 key points to look at when you’re targeting featured snippets: 04:00 – First is the paragraph 04:15 – Next is a list and last is table 04:50 – For paragraph, the maximum number of words is 97 and average is 45 04:58 – For a list, maximum of 8 items and average of 4.2 05:04 – For a table, 3.6 average and maximum of 9 05:23 – From WordStream, snippets are most likely pulled from the results ranked on the 1st page of Google 05:51 – Look up the ranking of the pages in your niche using Google Search Console and type the keywords in the position box 06:11 – SEMrush and Ahrefs show which snippets are ranking 06:29 – That’s it for today’s episode! 3 Key Points: The Google Snippet is one of the best ways to increase organic traffic. Google features the snippets that answer questions with the proper keywords. Look up the keywords that is commonly used in your niche and utilize them. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.9

your instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time. Welcome to another episode of marketing school.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:57.0

And today we're going to talk about how to get your content

1:00.0

into Google's featured snippet.

1:03.0

So what does that mean exactly?

1:04.8

When you're searching, what is content marketing,

1:06.6

for example, or what is inbound marketing?

1:08.6

The little snippet that you see that pops up,

1:10.7

sometimes it's gonna be the first result, result actually that is known as the featured

1:14.4

snippet and that could be you know some people in the SEO space call it ranking

1:18.0

zero I will say this I mean more than anything there's more literature that should be

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