How to Grow Your Business with YouTube in 2017 | Ep. #202

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 18 February 2017

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #202, Eric and Neil discuss how to grow your business with YouTube in 2017. Tune in to learn what type of videos attract a larger audience and how to get the most out of your videos through collaborating with others and repurposing your content across many different platforms. Time Stamped Show Notes: 00:27 – Today’s topic: How to Grow Your Business with YouTube in 2017 00:35 – YouTube is the number 2 search engine in the world and is owned by Google 00:50 – First, go live on YouTube 01:05 – Use Wirecast or ScreenFlow for Mac to stream simultaneously on other platforms 01:39 – Second, create educational videos 01:51 – Neil shares what he does when goes to the studio and records 02:09 – The video clips pop out in Facebook and encourages a following 02:14 – Educational or tutorial videos work for corporate brands as well 02:50 – You can convert people into customers 03:00 – Repurpose your video 03:11 – Chop up your video and add catchy titles and captions 03:35 – Ryan Moran of Freedom Fast Lane is a good example of this 03:56 – If you’re doing ads, re-target them 04:28 – Make sure you connect your YouTube with AdWords account and Google Analytics account 04:43 – Retargeting has been effective for Neil 05:15 – The videos must answer all the objections the people have 05:37 – Create a pre-roll video that you can put in front of your other YouTube videos 06:04 – TubeBuddy and VidIQ will allow you to peek at your competitors’ statistics 06:29 – There’s also suggested tags that help your videos rank 06:47 – Check Appsumo for the price 06:57 – Collaborating with people in your niche can grow your network 07:09 – You can cross-promote each other 07:20 – Leverage YouTube by promoting it through your other platforms 07:41 – This will give you more subscribers leading to more revenue 07:50 – That’s it for today’s episode! 3 Key Points: Educational videos or tutorials attract more subscribers which can further generate more revenue. Repurposing is a good way to take your content even further. Leverage Youtube by promoting it across your other platforms. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your page speed time.
0:31.6	The faster your website loads, the better off you are. With Google's
0:34.8	core vital update, that makes it super, super important to optimize your site for low time. And one
0:40.9	the easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of Marketing School.
0:55.0	I'm Erit Sue, and I'm Neil Patel.
0:57.0	And today we're going to talk about how to grow your business with YouTube in 2017.
1:02.0	So Refresher, YouTube is number two search engine
1:05.8	in the world.
1:07.0	It's owned by Google, and it's getting bigger and bigger
1:09.8	because we know video.
1:11.2	Neil is doing more video.
1:12.4	I'm doing more video as well. It just makes sense because
1:14.6	videos easier to consume and the barrier to entry is getting lower and lower. So what I would recommend
1:19.5	with YouTube first and foremost is well, you know, go live. if you're going live on Facebook you know
1:23.8	try doing the same thing to YouTube as well and what you can do is if you want to
	...

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