How To Get To $100M In Ecommerce (Panel)
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 802 Ratings
🗓️ 3 June 2026
⏱️ 63 minutes
🧾️ Download transcript
Summary
In this episode, we're sitting down with a panel of e-commerce experts — Travis Zigler, Jeff Lieber, and Ryan Rigney — who have all built multimillion dollar brands. They break down the exact strategies working right now in e-commerce, from M&A to TikTok Shop to Amazon optimization.
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Contact Ryan at https://stayviral.io
Contact Travis at https://profitablepineapple.com/strategy
Contact Jeff at https://turnkeyproductmanagement.com
Timestamps
(0:00) Introduction
(1:00) Mergers & Acquisitions as a Scaling Strategy
(6:00) Case Study
(9:00) Amazon Seller Secrets & Best Practices
(12:00) Leveraging Creators & Influencers for Growth
(15:00) TikTok Shop Strategy & Marketplace Opportunities
(21:00) Building External Traffic & Organic Audiences
(27:00) SEO & Long-Term Perpetual Traffic Strategies
(36:00) Conversion Optimization & E-Commerce Math
(42:00) Building Social Proof & Third-Party Validation
(51:00) E-Commerce Economics
(59:00) How to Work With the Experts
Transcript
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| 0:00.0 | What's the fastest way to take a brand to a million dollars a month? What strategies are |
| 0:05.9 | working right now in e-commerce? Today I'm going to sit down with a panel of experts that have |
| 0:12.1 | all built multi-million dollar brands. And we're going to break down the strategies that are |
| 0:16.4 | working right now. Not the strategies that worked 10 years ago, not the theoretical, philosophical things, |
| 0:22.8 | but what are the tactical things that are taking businesses from zero in some cases to a million |
| 0:29.2 | dollars a month and beyond? We're going to break that down in today's e-commerce panel so that you see |
| 0:35.0 | a pathway to take your brand from zero to seven or even eight figures. |
| 0:39.5 | All right. Let's talk about what's working in e-commerce right now. I want to start by just going |
| 0:44.9 | into what's the best tip and the thing that you see working the best in your sector right now. |
| 0:52.4 | Travis Ziegler, I'm going to start with you. What do you see working on your |
| 0:55.9 | side of the fence in e-commerce right now? So the funny thing is I actually accidentally did this back in |
| 1:01.4 | 2020, not knowing what I was doing, but what is working in my world right now is actually |
| 1:06.3 | mergers and acquisitions. We are finding brands to pin onto our current brands that are making our |
| 1:11.9 | EBDA explode. So instead of going out there and launching a new product, we're actually |
| 1:16.0 | buying the product instead. And so that's been a huge, huge unlock for us is to buy EBDA and |
| 1:22.9 | buy profit instead of just building something from scratch. Why is that so hot or timely right now versus three years ago? |
| 1:32.1 | It's, it's, it's been forever. |
| 1:34.3 | It's just I never knew that world. |
| 1:35.9 | And so I've really dug into that because I have a goal to get to $10 million in EBITA |
| 1:39.7 | and sell my business for $100 million. |
| 1:42.6 | And I realized that the route I was going previously by |
| 1:45.7 | building from scratch wasn't going to cut it. So I immersed myself in the mergers and acquisitions |
... |
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