Imagine going from just having an idea to $100 million in revenue in just three years.

And then imagine doubling beyond that.

That sounds impossible, but that's exactly what happened with Element, the popular electrolyte drink.

And believe it or not, just a few years ago, people were not buying electrolyte drinks.

It wasn't a trend. There was no data to suggest that it was a good idea. But today I'll sit down

with the co-founder of Element to talk about how he was able to spot a nine-figure trend and how he was taking an idea that he had been using

for more than a decade and turn it into a product that turned into a nine-figure business.

Louise, is it true that Element went from just an idea in 2018 to over $100 million in sales

like three years later.

Totally, it is.

So this started as an idea that you were mixing at your home giving to clients,

if I remember correctly. Is that right?

So basically, let's say that I've been coaching clients for low carb keto and many other diets for over 25 years. And one of the things that I've been coaching clients for low-carb keto and many other diets for over 25 years.

And one of the things that I found with many of my clients is that they were getting tired, hungry,

they had lots of cravings, and it hit me that what they were experiencing was dehydration.

But it was not just the idea of adding more water, but adding more electrolytes,

but basically sodium. So I started to create this homebrew recipe where basically you got water,

some lime, some sea salt or whatever salt that you would want to add, maybe in some cases

some other ingredients, just to add add some flavor you mix it by yourself

and you had it first thing in the morning and then eventually throughout the day and it worked

very well for a lot of my clients especially for me it's something that i myself experienced right

i felt tired people think oh you need sugar no i need more electrolytes i need more water i need a

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