This is a sales gravy podcast. I'm Jeff Blunt, best-selling author of People Buy You,

and I'm here to help you knock down more doors, close bigger deals, and rock your commission check.

Welcome to another episode of sales gravy, and I'm so happy this week because we've got a great guest, Brandon Bruce, from Sirius Insight.

But before we get started, I want you to do me a favor, and I want you to go to salesgravy.com, and I want you to check out all the resources that we have there.

Sales gravy is the destination sales training resource for sales professionals and sales leaders from across the globe. You can read articles from some of the top sales experts in the world. You can post a job if you're looking for salespeople. You can look for jobs if you're looking for a new career. And you can take a course on Salesgravey University. And you can go to Salesgragravey university right now just click on the university icon in the top bar and you can take a free course with no credit card required so do yourself a favor take a moment and go check out salesgravey dot com today

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write a five-star review. It lets us know that you're listening and it helps other listeners find

the podcast. And now, here's my interview with Brandon Bruce from Serious Insight on why you can't build a relationship inside a CRM.

Hi, this is Jeb Blunt, CEO of Sales Gravy and the author of the brand new book, SELCQ behind me.

And I'm with Brandon Bruce, the CEO-O and co-founder of Cirrus Insight, one of my favorite sales apps. Brandon, thank you and welcome to the sales master's series. Yeah, it's great to be here. And in case things get really exciting, we're under a tornado warning here in Knoxville. So if all of a sudden the live stream starts spinning, you'll know what happened. But we should be good to go. Hopefully we'll see Dorothy and the Wicked Witch going by you, and we'll be good there. I mean, honestly, if that happened, this would probably be like the biggest, one of the biggest live streams that's ever happened, right, on Google Hangouts on air. But we would go viral. Salesgravy.com and Seriousinsight.com would blow up and it would be the best marketing event we've ever had better than the Oscars.

Maybe we should stage it. Yeah, I don't know. Oscars were pretty dramatic. But yeah, we do what we could.

Very good. So the question for you first is Serious Insight, you're the co-founder of the company. What was the idea behind that?

How did you guys begin the company?

And I guess this is a long question, but how have you iterated and what's the next frontier for Siris?

And I guess maybe you might want to give our viewers and listeners on the podcast an idea of exactly what

Sirius Insight is.

Yeah.

Yeah.

I mean, to start there, Serious Insight is an application that lets you update Salesforce right

from inside your inbox, inside of Gmail and inside of Outlook.

And so the origin of the company really stems from there.

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