Hello, my friend, and welcome to another episode of Negotiate Anything. Thanks for spending

time with us today. It's listeners like you in 181 different countries that have made Negotiate

Anything the most popular negotiation and conflict resolution podcast in the world. I'm your host,

Kwame Christian. I'm a business lawyer, mediator, professor, and the director

of the American Negotiation Institute. Before we get started, I have two quick questions for you.

Is negotiation a critical part of what you do? Do you need to resolve conflict and persuade at work?

If you answered yes to both of those questions, visit our website to learn more about our negotiation

workshops. We've traveled

the country working with professionals just like you, and we'd love to have the opportunity

to work with you too. Check out the link in the description to learn more. Our guest today is Ed

Brodo. Ed is a world-renowned negotiation expert and the author of one of my favorite books,

Negotiation Boot Camp. He's one of the greatest minds in the field, and I know you're going to love this episode. So without further ado, let's jump into the interview. Ed, thanks for joining us today. My pleasure. Yeah, it's great to have you. I've loved your work for a long time now, so it's good to have you on the show. Well, it's nice to be had. Can you tell the listeners a little bit

about yourself and what you do? I am a negotiation expert. I've been doing this for 32 years,

this being speaking and writing on the art of negotiation. My book is called Negotiation

Food Camp. Bestseller. It's still selling well after being out for a number of

years it's in the third edition and I've appeared on PBS ABC National News Fox News inside

edition Fortune business report and other TV shows as a negotiation guru my clients clients include many of the Fortune 500, and I've spoken

all over the world. That is fantastic. Yes, we are very glad to have you here. And today, we are going to

tackle one of the topics that I, that listeners ask about a lot. And that is how to make sure that you get the best deal.

And as I was rereading your notes for the umpteenth time from the negotiation book,

boot camp book, a book that I strongly recommend for all the listeners that is required

reading for this show. There, you have a lot of great tips and tactics and strategies that people

...