How To Get The Most Out Of 5 Mins - Nick Sonnenberg
Social Proof Podcast
Social Proof Network
4.9 • 2K Ratings
🗓️ 22 February 2023
⏱️ 11 minutes
🧾️ Download transcript
Summary
👉🏾 Join the Morning Meetup - http://www.themorningmeetup.com
Nick Sonnenberg's Book "Come Up For Air":
https://comeupforair.com/
https://www.instagram.com/nicholassonnenberg/
The practical guide to going from "drowning in work" to freeing up an extra business day per week for everyone on your team.
Forget the old concepts of time management and the hustle culture of working until you burn out. With the right blueprint, you and your entire team can get more done in far fewer hours. Come Up For Air is that blueprint.
Through years of building leading efficiency consulting business, Nick Sonnenberg has discovered the primary reason why so many teams are overwhelmed. It’s not because they don’t have enough time, managers expect too much of their employees, or there aren’t enough people. The problem is that everyone is drowning in unnecessary work and inefficiencies that prevent them from focusing on the work that drives results.
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Transcript
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| 0:00.0 | It matters what you're optimizing for are you optimizing this is we're starting to get into the foundations of like what? |
| 0:06.5 | I believe is the foundations of efficiency, right? So this is what I realized and this is the underpinning concept of my entire book |
| 0:14.4 | Right, so if I had to summarize the 320 pages into like two sentences, right? |
| 0:20.6 | People are optimizing to transfer information as fast as possible, right? Nothing is faster than text |
| 0:27.0 | So if you're optimized if you like text, it means you're optimizing to transfer stuff as fast as possible. Okay, right? |
| 0:34.3 | What I believe is the is what's needed in terms of mindset to scale and to really kind of get to the next level |
| 0:41.6 | Right, you need to optimize for retrieval not transfer and so optimized for retrieval not transfer |
| 0:49.1 | So what I mean is nothing's faster than text, right? |
| 0:52.1 | But the problem with text is if in a week you need to go and retrieve |
| 0:55.9 | Hey, what did I say to Nick was that in text was that in a group text was that in Slack the Slack channel? |
| 1:00.9 | Was that in a sauna whatever? |
| 1:02.9 | You're not you made it fast for yourself a few weeks ago to get it off your plate |
| 1:08.1 | But you're making it ten times harder for yourself and your colleagues to retrieve |
| 1:13.6 | Information that they need to retrieve in the future |
| 1:16.0 | So the subtle but distinct mindset shift that I realized it was like a big aha moment is like |
| 1:22.1 | Hey, I'm actually even doing this mistake. I'm just I'm optimizing to transfer stuff as fast as possible |
| 1:29.0 | People are drowning in work, right? That's why this book is called come up for air |
| 1:32.9 | Everyone I talk to you're drowning in work. What do you do when you're drowning in work? |
| 1:36.2 | Well, you try to take shortcuts. You try to increase bandwidth however you can so |
| 1:41.7 | You either hire more people to increase bandwidth. Yes, most expensive mistake you can make, right? |
| 1:47.7 | So if you're only getting 50 60 70% out of everyone and you're hiring people |
| 1:52.9 | But you still had an extra 30% you could have gone out of people you just wasted money |
... |
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