60% Of Traditional Searches Don't End With A Click Now, The One Common Thing With The Best Marketers In The World, How To Generate The Most Revenue From Conferences, How To Manifest 7-Figure Deals From Thin Air

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 6 May 2025

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2966, Eric Siu and Neil Patel discuss the shift to zero click results and the growing importance of strong branding in digital marketing. They cover strategies for mastering marketing channels, increasing conference revenue, and building lasting business relationships. The episode offers insights on adapting to today’s complex marketing landscape. Note: This episode is recorded while traveling. Audio quality is reduced compared to typical episodes. TIME-STAMPED SHOW NOTES (00:00) The Shift to Zero Click Results (02:07) The Importance of Branding in Marketing (04:01) Mastering Marketing Channels (05:49) Maximizing Revenue from Conferences (14:46) Building Relationships for Long-Term Success Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	I'll name one more thing here. Did you see this research from Bain?
0:07.0	From who?
0:08.0	Bain cap, not Bain Capital, but Bain the consulting firm.
0:11.0	I have not.
0:13.0	So, okay. So this guy, Teney, interesting research from Bain.
0:18.0	So 80% of consumers now rely on zero-click results in at least 40% of their searches.
0:23.3	On traditional search engine, 60% of searches end without the user progressing to another destination.
0:28.7	Wait, can you repeat again? Sorry.
0:30.0	So I'll just give you the second part because I know you're a little tired.
0:32.7	I mentioned three hours.
0:33.4	No, the first part is what I lost.
0:34.6	Oh, 80% of consumers now rely on zero-click results in at least 40% of their searches.
0:41.6	Okay.
0:42.1	Okay.
0:42.7	Second part, you understand.
0:43.9	So traditional engine, 60% of searches and without the user progressing.
0:47.3	Okay.
0:48.2	We're going to continue to see this.
0:49.4	I mean, earlier I just mentioned like this jaw, right?
0:51.3	But I mean, Baines doing this research.
0:52.7	You have this research.
1:00.0	Jim from Bright Edge has this research so we're going to continue to see that and that that goes back all the way to what we talked about quite a bit the search everywhere optimization thing where you
	...

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