How to Get Started With Podcast Advertising | Ep. #371

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 6 August 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #371, Eric and Neil discuss how to get started with podcast advertising. Podcast advertising is becoming more and more lucrative—especially for leading podcasters such as John Lee Dumas and Tim Ferriss. Tune in to learn how much you can earn in podcast advertising and how the process works. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Started With Podcast Advertising 00:36 – Podcast advertising can be lucrative 01:04 – You’re looking at cost per thousand impressions for what you can make in podcast advertising 01:14 – Range is anywhere from $15 to $40 01:34 – For more hands-off solutions, you can use Midroll’s service 02:25 – The earnings are per ad placement 02:36 – John Lee Dumas does a pre-roll then a post-roll 02:42 – Pre-roll is before the podcast starts and post-roll is after the podcast 02:49 – Tim Ferriss has 2 pre-roll ads and 2 post-roll ads 02:53 – John Lee Dumas has 2-3 ads per episode 03:09 – For a thousand listeners, you can get around $50 to $100 depending on the number of ads that you have 03:32 – Podcast advertising is also a branding play 03:50 – If you’re just about to start with podcast advertising, you can do it directly or opt for Midroll’s service 03:56 – if you’re a podcaster, people will start to reach out to you 03:59 – Freshbooks and Hostgator have approached Eric before 04:15 – Marketing School is more focused on growing the podcast rather than having ads 04:24 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that will help you increase your conversion rate 05:17 – Go to SingleGrain.com/giveaway for multiple entries 05:21 – That’s it for today’s episode! 3 Key Points: Podcast advertising can be pretty lucrative if you have a large following. As you become a more established podcaster, business will reach out to you for ad placements. Podcast advertising can be a branding play as well. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:55.0	Welcome to another episode of marketing school. I'm Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about how to get started
1:00.0	with podcast advertising.
1:02.0	So podcast advertising, I it is it can be pretty
1:06.0	lucrative I mean if you see if you listen to any podcast at all you're gonna hear kind of
1:09.8	the usual suspects right you hear mail chimp youarespace. A lot of these companies are putting
1:14.9	you know good amount of money into podcast advertising and we've actually had people reach out to us a couple of times to
1:20.6	advertise on this podcast as well.
1:23.0	If you wanted to get started with podcast advertising,
1:25.0	if you wanted to keep it very easy and kind of hands off
	...

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