When I was 27, I had just over a million dollars in my bank account in cash.

By the time I was 29, I had over 20.

By the time I was 31, it was more than that.

Here's how to get so rich, you realize money was never the point.

But first, you have to get rich.

There's three strategies, and the first one is building a brand.

So I remember this point when I had launched this new product called ALN at the time,

which was supposed to be automated lead nurture. We had a big distribution base of gyms that use our

model. And one of the big pain points they had was that they wouldn't work their leads or it was

very time consuming and costly to continue to follow up and call and set appointments and

remind people to show up for their gym workouts and their sales appointments.

And so we put together this like Zapier Frankenstein product basically that automated

the texts based on responses and it was this massive decision tree that took like six months

to build.

And when I did the release of this product, some people weren't able to be live for the

release because they had classes, they had sessions, they had whatever.

And one of the most interesting things that had never happened to be before is people started

calling into our support team and saying, hey, here's my credit card, I know that Alex

launched something.

Just bill me for it.

I'm in.

It was the first time of my life where I had people just say, like, I will buy whatever

...