If we can't clearly state our goal, we certainly won't hit it, right?

You're not going to hit it by accident, for sure.

So I'm wondering, like, you know, yesterday when we looked at the van, like,

can the business model itself be a detractor?

Like if, I'm trying to think of how big can we grow this in the current model

before we have to look at SaaS or products or people become, you know,

obviously a big, big issue in this type of business. So how big can this go in this type of model?

Yeah, I think it can't, it's very unlikely to become a billion dollar a year sales business.

The biggest problem with it,

so the two big problems of that business

are revenue retention, number one,

and number two, depending on the model,

if you have like coaches.

Because coaching doesn't scale.

I mean, you can get to whatever,

$20, $30 million a year,

but it kind of like,

it becomes very difficult,

typically after that,

because getting somebody to be as good as you,

this is actually what I made my whole podcast on this point.

So if we scale, let's just say a one-on-one business

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