How To Get Rich Using Claude Code
Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
4.6 • 1.4K Ratings
🗓️ 12 January 2026
⏱️ 20 minutes
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| 0:00.0 | So I want to talk about how you can get rich using Claude Code. So, Neil, this past week, I don't even think it's been a week, but this past week, everyone on Twitter has been going nuts about Claude Code. And the reasoning for this, Neil, is because the Opus 4.5 model has gotten a lot stronger. And so imagine someone like you and me, you don't know how to code. I don't know how to code. |
| 0:27.7 | Right. So imagine anything that you want to build for yourself, okay, you're, you're now able to do. |
| 0:32.2 | Right. And so I was just talking to my, my CTWI had our creative strategist in the office. |
| 0:37.5 | I just walked back from the office and we're just sitting there. I'm like, Matt, if I didn't have all these meetings all day, I would just be on Claude Code. I'd be sitting there. Like, usually what happens in the morning, Neil, when I wake up is I go, I'll do my morning |
| 0:42.1 | stuff and I'll go to my Peloton bike, right? |
| 0:43.8 | I was walking over to my Peloton bike. I actually made a U-turn. I walked straight over to his computer. and I just sat down on cloud code for like 30 to 45 minutes or so. |
| 0:51.1 | And so I want to give some practical example of what's possible and where I think this is going. |
| 0:55.7 | And then you can either ask questions, you can push back. or so. And so I want to give some practical example of what's possible and where I think this is |
| 0:55.1 | going. And then you can either ask questions, you can push back. But I just think this is, |
| 1:01.1 | this also ties on businesses. I think businesses are going to grow way faster, 10 to 100 times |
| 1:05.7 | faster using Claude Code because Neil, what was unavailable to you and me before is now available. |
| 1:10.7 | I'll give you an example. |
| 1:12.0 | Last night, I was bored, right? I was like, oh, you know, we have all these sales transcripts, sales calls transcripts. You have customer transcripts. You have your HubSpot CRM, okay? You have your HRS. You have your Google Analytics. You have Google Search Console. When you combine all this data, you can say, hey, based on all of our sales conversations, you know, what are the, what are the main, you know, challenges people are having? Or with customers, what are the main, you know, objections that they have or whatever it is exactly. And then you can run it through whatever's high converting for you on your website. And then from there, you can start to create briefs automatically from Slack. |
| 1:49.6 | And so I basically, within an hour, Neil, I just created a Slack bot that allows me to do a very basic version of that. And it continues to compound. And we know how products compound, right? |
| 1:55.7 | You continue to add more to it. You take more away from it. And it continues to get stronger and |
| 2:00.0 | stronger. And so my thing is,. It continues to get stronger and stronger. |
| 2:17.0 | And so my thing is, you know, Neil, you and I are both very, very impatient people. Okay. And, and so what I would like, I was talking to my CTO this morning, he's like, yeah, a lot of the stuff we're going to build is garbage. Okay. But there's some stuff that everyone's going to start using, and that can easily merge into our products, right? |
| 2:19.1 | And so a lot of people now on Twitter right now that used to be, they used to be coders, |
| 2:20.9 | they spent tens of people now on Twitter right now that used to be, they used to be coders. They spent tens of thousands of hours on this. A lot of people are like, man, like I feel like I'm useless now. And my CTO is like, dude, I saw that coming two years ago. And so it's not to say that coding as a discipline is is completely gone. but a lot of these people are like, dude, a lot of the code that's being written now is all code, |
| 2:36.2 | written by code, |
| 2:37.0 | but now you and I get to participate. And I don't care if it's you or me or I don't care if it's somebody listening to this and you're 18 years old or 15 years old or whatever. You now have a superpower that's in the palm of your hands. And if you don't take advantage of that right now, |
| 2:51.3 | you're going to not only fall behind, but you're gonna lose that on a chance to make generational money for yourself. That's how I see this. Because not even, it's not even me or you, it's like our creative strategist. When I walked in on Monday, he was already in the office, right? This is my first time meeting him. And he had Claudecode pulled up. |
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