How to Get Out of YouTube Jail (is there one?) #2602

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 6 November 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2602, We discuss the concept of "YouTube Jail" and whether it exists. We share stories of YouTubers who struggled to gain traction on the platform but eventually found success. We also mention the importance of engagement metrics and the increasing competition on the platform. Ultimately, we conclude that success on YouTube requires providing value and being on par with other videos in the niche. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to Get Out of YouTube Jail (is there one?) [00:30] Story of a friend who broke out of YouTube Jail [01:23] Theory of YouTube wanting to see consistency and ad revenue [03:15] Importance of engagement metrics and quality content [04:30] YouTube becoming more selective due to increased competition [04:43] Mr. Beast's slow growth to 10,000 subscribers [05:18] Recognition and reward for consistent value and quality [05:49] Example of publishing high-quality videos to break out [06:26] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: MrBeast YouTube Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	All right, so we're going to talk about how you can get out of YouTube jail, and if there actually is one.
0:06.4	So let me share a story here, Neil.
0:08.5	I was at a dinner a few weeks ago, a CEO dinner in Puerto Rico with a few mutual friends that you know as well.
0:15.3	And one of our friends, Patrick Campbell, he did really well, sold the company called
0:20.9	Profit Well, made lots of bucks. And it was interesting because we're talking about
0:25.8	YouTube and he started publishing maybe about a year ago from the the state's recording. And he
0:31.6	would record all these YouTube shorts that were super high quality.
0:34.8	He'd be telling the story in each one, excuse me, he'd be telling the story, it's animated,
0:40.0	he'd do like a whiteboard thing where like if you're watching a video right now he'd be like this, right? And like a whiteboard would pop up, right? And then he'd do like a whiteboard thing where like if you're watching a video right now he'd be like this right and like a white board would pop up right and then he'd be like instructing and I was like man this is super high quality but I kept watching the videos I'm like man he's really not getting any play it's like 75 views a hundred views or whatever and but he's
0:54.5	spending like probably like we're talking five figures a month or so on this right and like
0:59.6	it takes a lot of time to do the recuts the reshoots and all that to tell these good stories and
1:04.5	that's a script it out as well.
1:06.2	And so maybe for the first five, six months, seven months or so, guys getting nothing, right?
1:11.6	200 views, 175 views. I'm like looking at I'm like man
1:14.6	I'm like you too must really hate him or something so I talked him about I was like so
1:18.9	what's the deal with that and he's like well I just broke out of YouTube jail. I was like, wait, what?
1:23.4	And so I looked at his YouTube, and now he has a video.
1:27.0	He's a short there that has 11 million views. Another one has 2 million views.
1:30.4	The other one has 1.1 million views. And's gone from like he had like no subscribers like maybe like a thousand or so now he's up like 54,000 which is great and the channel has 19 million views. They're all in shorts which is like that's a we'll save that for another day.
1:43.4	So I've never heard of YouTube jail by the way. How did he claim that he got out of
1:48.1	YouTube jail? So his theory and here's where I will go what will debate on whether there is one or not because I talked another
1:54.4	youtuber like two days ago his theory is that you two wants to see what you're all
	...

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