How to Get More Customers Without Ads or Social Media

Earn Your Happy

Lori Harder

Business, Entrepreneurship

4.8 • 2.8K Ratings

🗓️ 14 July 2026

⏱️ 21 minutes

🔗️ Recording | Apple Podcasts | RSS

🧾️ Download transcript

Summary

Wanna know how to get more customers without relying on ads, chasing the algorithm, or posting on social media every single day? Chris and I break down one of the biggest lessons we took away from Dan Martell and Renee Warren's Pink Skirt Project event: why becoming a professional podcast guest might be the most overlooked sales strategy available right now. We also share some of the biggest insights from speakers like Dan Martell, Adley Kinsman, Maria Wendt, and Samantha Skelly on building trust, creating content that converts, and taking action before you're ready. If you're ready to grow your business by leveraging other people's audiences instead of constantly trying to grow your own, this episode is packed with practical strategies you can start using today. Check out our Sponsors: Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy. Zazzle - Save 25% on your first order today at http://Zazzle.com with code EARN. Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH. Northwest Registered Agent - Visit northwestregisteredagent.com/EarnFree and start using free resources to build something amazing. Wealthfront - Join the million-plus people already building long-term wealth with confidence by heading to wealthfront.com/earn. Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. Momentous - If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code EARN for up to 35% off your entire first order. HIGHLIGHTS Why podcast guesting can outperform social media as a sales channel. The "trust transfer" strategy that helps audiences become buyers faster. What separates podcast guests who make six figures from those who get no results. Dan Martell's mindset shifts for taking action even when business feels hard. Adley's simple hook strategy that instantly makes content more compelling. Maria Wendt's advice for creating consistent leads with as little as $5/day in ads. Why taking action immediately creates momentum and changes your future. RESOURCES Register for Lori's FREE Million Dollar Guest Training: https://milliondollarguest.com/training Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Earn up to 4.30% APY with Wealthfront’s high-yield cash account for a limited time: https://wealthfront.com/earnThis experience may not be representative of other Wealthfront clients, and there is no guarantee of future performance or success. Experiences will vary. The host of Earn Your Happy podcast, Lori Harder (“Media Partner”), is not a client of Wealthfront. The Media Partner receives cash compensation from Wealthfront Brokerage for this paid endorsement placed in their podcast, creating a conflict of interest. More details available via the referral link. The Direct Deposit Plus Investing Program from Wealthfront Advisers LLC and Wealthfront Brokerage LLC provides eligible clients a 0.25% APY increase above the base APY on eligible Cash Account balances (up to an overall boosted rate of 4.30% for a limited time when including the three month 0.75% APY boost for new clients) when you direct deposit $1,000 a month, plus open, fund, and maintain an investing account. Wealthfront may change or end the program at any time and determine eligibility at its discretion. Terms apply. Full details at wealthfront.com/promo-terms.The Cash Account, which is not a deposit account, is offered by Wealthfront Brokerage LLC ("Wealthfront Brokerage"), Member FINRA/SIPC. Wealthfront Brokerage is not a bank. The Annual Percentage Yield ("APY") on cash deposits as of January 30, 2026, is representative, requires no minimum, and may change at any time. References to the APY for the Wealthfront Cash Account, including any APY increase, are to the APY paid by insured depository institutions that participate in our cash sweep program (the "Program Banks”). Wealthfront Brokerage does not pay interest. Wealthfront Brokerage sweeps cash balances to Program Banks, where they earn the variable APY.Same-day withdrawal or instant payment transfers may be limited by destination institutions, daily transaction caps, and by participating entities such as Wells Fargo, the RTP® Network, and FedNow® Service. New Cash Account deposits are subject to a 2-4 day holding period before becoming available for transfer. Fees & Eligibility requirements may apply to certain checking features. Investing involves risk, including the possible loss of principal. Securities investments are not bank deposits, bank-guaranteed or FDIC-insured, and may lose value. Product images are for illustrative purposes and do not reflect individual experiences, account balances, or performance.

Transcript

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0:00.0	I don't think people understand what a huge sales channel this is when you nail this.
0:07.1	And the reason that podcasting and being a guest, essentially what I'm going to be calling
0:11.5	a professional guest, is so incredible right now is because you are not competing with such a
0:18.0	large sea of people who are good at this. There's a handful of people that I can think about who really put their energy here,
0:24.6	who just crush it as a sales channel.
0:26.6	And what you do is essentially you get to go on and immediately gain the trust of this audience
0:32.6	who if this podcast hosts likes you and you get to go on the podcast and you do well at this, all of a sudden
0:38.0	these people transfer into leads or sales or followers immediately because you are collapsing time. And we're back with another episode of He Said She Said.
1:00.2	Okay, we're about to share with everybody who is unable to go hang out with Dan Martel and his amazing wife Renee and go to her pink skirt event this past weekend.
1:09.0	We're going to share the lessons you took out of that room.
1:11.6	And not only did you get lessons from stage,
1:13.1	but you got lessons from some of the intimate conversations with the other speakers.
1:16.4	So we're going to borrow some of those lessons and share them with everybody who's listening
1:20.1	right now who is unable to attend.
1:21.5	But before we do that, everybody has to know and they have to go register for your remarkable free training coming up
1:29.5	where you are training people how to be a professional podcast guest and train other people's
1:34.3	podcasts as your number one sales channel creating tons and tons of leads that convert into
1:41.7	tons and tons of money. Tell us about it. Okay.
1:52.4	So this is a framework that I have created after 10 years, 1,600 episodes and interviewing some of the top guests.
1:53.2	Now, this is not just about me doing the interview.
1:55.4	This is about the documents that I got to see that they send me long before the interview. I'm talking about
2:03.6	the pitch media kit. I'm talking about the documents that get me prepared for the podcast that
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