How to Get More Business Value Out of LinkedIn | Ep. #394

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 29 August 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #394, Eric and Neil discuss how to get more business value out of LinkedIn. Tune in to learn how LinkedIn is enhancing its platform to create more engagement amongst its users, and the very real benefits of updating your LinkedIn profile daily. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get More Business Value Out of LinkedIn 00:34 – Eric is really spending time on LinkedIn at the moment 00:48 – Eric and Neil are both posting on LinkedIn every day and the engagement is great 01:29 – Spend just a couple of minutes every morning to update your LinkedIn to engage with your audience 02:00 – With LinkedIn, you have to participate 02:11 – Neil takes his most popular blog on LinkedIn by posting the first few sentences and adding a read more link 02:20 – It drives tons of traffic 02:28 – Neil participates in groups and messages potential business partners using his personal account 02:41 – Just last month, Neil generated more revenue on LinkedIn than Facebook 02:50 – LinkedIn now can target companies in groups 03:10 – Things are ramping up on LinkedIn and video advertising is becoming a big thing 03:37 – Eric uses Dux-Soup with LinkedIn Helper which allows you to visit targeted multiple profiles 04:39 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 05:20 – Go to SingleGrain.com/giveaway for multiple entries 05:24 – That’s it for today’s episode! 3 Key Points: Post daily updates to have a consistent engagement. LinkedIn is adding more features that let you interact with a targeted audience. Advertising on LinkedIn is also improving and its video ads will be the next big thing. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how to get more business value out of LinkedIn.
1:01.0	So just to paint a little more context into this, I'm really big on
1:03.8	LinkedIn right now. I think what Microsoft, I'm just going to give Microsoft the credit because it seems like a lot of this stuff
1:08.6	that's been happening afterwards has been Microsoft or all the good stuff that's been happening around
1:13.4	LinkedIn has been after the acquisition so when I look at LinkedIn now you know you
1:16.5	you can see Neil's posting something every day I'm posting something
1:19.2	almost every single day and the engagement on it is pretty good, right?
1:23.2	You know, if you write something really good, you know, your first degree connections will
1:26.7	see if it's actually really good, they like it, they share it, they comment on it,
	...

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