There are a few things that every founder has to learn at a basic level.

You have to know the core business.

You have to know how to get customers.

You have to know how to deliver customers.

Just about everything else you can outsource.

But those two things are core to every business.

And so if you don't know how to get new customers, you need to fix that.

Want to hear something insane?

Every six seconds, acquisition.com portfolio companies get a new lead.

So I'm going to show you how to get new customers so fast it feels illegal.

And just while I was saying that, we got one lead in the first second, one at second six, a third at second 12, and we'll get one in just right now. And that's exactly what I'm going to show you how to

do. So number one, every business wants more leads, but none of them want to give good stuff away

for free. And so my favorite marketing strategy for getting tons of leads is step one, look at what other people are charging for step two look at the hard

costs of what it would cost for you to deliver it step three give that thing away for free step

four see how many leads you get step five see how many you convert and then the hard cost divided by the

percentage conversion equals how much it cost you get a customer don't worry I'll

walk out I'll walk you through the math so let's say that you have a

competitor who's willing to do some sort of SEO service whatever now SEO

services will typically have multiple components to it and

most businesses that either have products or services have many things that if

you were to go zoom in on it you could do for somebody you could up you could

compress files on someone's page to increase the page lead time you could

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