I was talking to Mr. Beast about this concept.

And I was like, yeah, I know we need to work on our headlines.

They're a little bit too clickbaiting.

I remember he stopped and he was like, absolutely not.

And I was like, what do you mean?

He was like, you should absolutely have clickbait headlines.

He's like, they should just be true.

They should be baiting the click.

But then when the person gets in, it's exactly what they thought it was going to be. The deception comes

from when someone thinks it's something and there ends up being something different. The big

question is, should you focus on getting more traffic? And for most businesses, the answer is yes,

because the return on investments on increments are by definition incremental, whereas if you can increase inputs 100 fold, they are orders of magnitude difference.

If you have a conversion rate, let's call it, of 2% on your about page.

And that would be a benchmark, right? That would be about normal. 4% is the one for everything on school. But let's just say,

let's just say four percent. Fine. So you're average there. Okay, fine. Now, you can tweak a lot of

things to try and go from four to five percent. That would be a 20 percent improvement. But most

times, if you were to take your income and raise it by 20 percent, you'd probably be happy.

But especially if you're earlier on,

you want to increase it order of magnitudes. And to be clear, if you're later on, you want to

increase it lower order of magnitudes as well, because it will relatively be the same to you.

And so going from $1,000 to $1,200 is the same as going from $1 million a month to $ 1.2 million. But much more fun to go from 1 million to 10 million or from

$1,000 a month to $10,000 a month or more. And so most of the large increases in revenue

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