How To Get Clients From YouTube (Greatest Hits)

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.7 • 1.6K Ratings

🗓️ 25 August 2025

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

How does a YouTube channel with less than 300 subscribers generate 6-figures a year? In Joshua Lisec's case, he does it by answering targeted questions, and selling high-value services to those viewers. Joshua is an award-winning, celebrity-recommended, #1 international bestselling Certified Professional Ghostwriter. He’s also a TEDx speaker, a novelist, and has ghostwritten over 45 books for entrepreneurs, executives, and public figures. Over the last few years, Joshua's freelance work has gone from $1.67 an hour on his first writing project, to over $500,000 a year! (Long-time listeners might remember him; Joshua appeared on the show in late 2016. In that classic Side Hustle Show episode, we talked through the OPA strategy -- tapping into Other People's Audiences -- to sell your services.) In this episode, we're diving into another innovative marketing strategy involving YouTube. It's one you can apply to your own business right away. Tune in to hear Joshua explain: How he’s generating high value leads on YouTube with less than 300 subscribers The tools and techniques he’s using to optimize his YouTube videos to rank well How he bundled individual low paying freelance gigs for a high-value service Full Show Notes: How To Get Clients From YouTube: The Surprising 6-Figure Strategy New to the Show? Get your personalized money-making playlist ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mint Mobile⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Cut your wireless bill to $15 a month! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠OpenPhone⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get 20% off of your first 6 months! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Sign up for a $1 per month trial!

Transcript

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0:00.0	Here's an oldie but a goodie from the archives from the Side Hustle Show, Greatest Hits Collection. What's up? What's up? Nick Loper here. Welcome to The Side Hustle Show because your earning power doesn't have to stop at 5 o'clock when you check out. I am excited to welcome Joshua Lysick back to the program. Joshua, what's going on, man? Hey, I'm pretty stoked to be here today. Thanks for having me on again, Nick. You bet. So you might remember Joshua from back in the archives.
0:26.1	He was a guest on episode 201, which aired in late 2016, where we talked about the OPA
0:32.9	plan. This was other people's audiences. An excellent episode, an episode I still refer people back to
0:38.6	all the time, classic side hustle show. In any case, today, Joshua is back on the program. He is
0:45.0	a sought-after ghostwriter. You can find him at Entrepreneurswordsmith.com, who over the course of his
0:52.3	ghostwriting career, his freelancing career, has gone from a buck
0:56.0	67 an hour from his first gig, a fiber gig, to over half a million dollars in sales
1:01.7	in a single year.
1:03.2	So I want you to stick around in this episode to hear how Joshua is generating high
1:07.8	value leads on YouTube of all places from a channel that at the time
1:13.3	we're recording this has less than 300 subscribers. It's an innovative marketing strategy. I think
1:20.0	you can apply right away. Notes and links from this episode, plus the full text summary with all
1:25.2	of Joshua's top tips from the call are at side hustle nation.com
1:29.2	slash Joshua.
1:30.9	So Joshua, how about catch us up, figure out what happened in between our last conversation
1:35.6	and where we're at today?
1:37.3	Well, the OPA strategy that we talked about almost four years ago, it worked.
1:42.5	Through that and several other marketing methods, I was trying
1:45.8	to get the word out about my services. I was tired of doing $5 projects, $10 projects, $100
1:50.4	projects, and I wanted to get a lot of high value clients. And for me, I found that specializing
1:56.2	in one of the most profitable freelance writing niches that there is, ghost writing made the most
2:02.4	sense for me. I had ghost written several books, e-books, but that was kind of one of my types of
	...

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