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The Side Hustle Show

693: Renting Out Websites? How to Build Recurring Revenue with Simple, Local Sites

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.71.6K Ratings

🗓️ 28 August 2025

⏱️ 47 minutes

🧾️ Download transcript

Summary

You know I love a good rental side hustle with recurring revenue and strong ROI. But in this example, there's no equipment to buy, no delivery logistics to deal with, and no tenants' trash in your place, which leads to some really strong margins. John Michael from TownRankSEO.com started this journey just this past February. He is a longtime Side Hustle Show listener who recently started building and renting out simple local websites. Websites are digital real estate. And if the location is right — namely, if it shows up at the top of Google — that could be worth quite a bit to the right tenant. Tune in to Episode 693 of the Side Hustle Show to learn: How to research profitable local niches for website rental What it takes to build and rank these sites quickly Creative ways to find business owners who need leads The unexpected SEO consulting opportunities that emerged Want more? Hit up Website Rental Coaching. Full Show Notes: Renting Out websites? How to Build Recurring Revenue with Simple, Local Sites New to the Show? Get your personalized money-making playlist ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mint Mobile⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Cut your wireless bill to $15 a month! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠OpenPhone⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get 20% off of your first 6 months! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Sign up for a $1 per month trial! Policygenius — Compare free life insurance quotes from top companies and see how much you could save.

Transcript

Click on a timestamp to play from that location

0:00.0

Getting paid to rent out websites. You know I love a good rental side hustle, recurring revenue, strong

0:06.9

ROI. But in this example, there's no equipment to buy. There's no delivery logistics to deal with.

0:12.8

There's no tenants trash in your place, which leads to some really strong margins. My guest is a

0:18.3

longtime side hustle show, a listener who recently started building and

0:22.0

renting out simple local websites. Now it makes sense, right? Websites are digital real estate. And if

0:28.0

the location is right, namely, if it shows up at the top of Google, that could be worth quite a bit

0:33.6

to the right tenant. So from town rank SEO.com, John Michael. Welcome to The Side

0:39.5

Hustle Show. Thanks for having me, Nick. I absolutely love your show. I think it's fantastic.

0:44.0

Yeah, I'm always excited to see your name pop across the inbox. And you've been in the game

0:48.0

for quite a while. But stick around in this one. We're going soup to nuts on how to come up

0:53.3

with profitable niches here,

0:54.9

how to build and rank those sites, and how to find those well-qualified tenants, along with the

1:00.5

surprising new side hustle that this project has unlocked. But John, my understanding is this

1:05.7

started relatively recently, just this year in February, and I'm curious, well, how long does it take to start

1:12.5

seeing your first revenue here? It took me about two and a half months before I saw anything

1:17.4

coming in. And, you know, that was a real exciting. You know, we got a lead and we got paid on it.

1:22.6

Somebody actually, you know, writing a check. What was the lead for if you're comfortable sharing?

1:27.2

Yeah, no, it was for

1:28.4

gravel driveways in a city in California. We did a lot of research on it, came up with a plan,

1:34.5

created a website, and we were able to get some money coming in. How fascinating. So you build up

1:40.3

this website in the gravel and driveway niche for, I'm assuming a local city of California,

1:45.4

and then customers or potential customers start coming to the website and say, I need this job done.

...

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