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The Side Hustle Show

692: $2500/mo with Online Directories

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.71.6K Ratings

🗓️ 21 August 2025

⏱️ 55 minutes

🧾️ Download transcript

Summary

What if you could build a website that earns thousands per month in relatively hands-off income while traditional SEO struggles? That's exactly what Frey Chu has done with his directory-style websites. While article-based content sites have been getting hammered by Google updates, directory content has remained resistant to these changes and continues to generate that elusive semi-passive income online. Frey built his first directory in the thrifting space, and six months later discovered it was getting 1,000 visitors per day. He quickly monetized with ads and made $1,200 that first month without doing much of anything. Today, Frey earns a few thousand dollars monthly from his directory portfolio at ShipYourDirectory.com and teaches others how to replicate his success. Tune into Episode 692 of the Side Hustle Show to learn: How to find profitable directory niches using data-driven research Where and how to collect massive amounts of location data at scale Proven monetization strategies beyond just display ads Marketing tactics that actually work for directory sites Full Show Notes: $2500/mo with Online Directories New to the Show? Get your personalized money-making playlist ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mint Mobile⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Cut your wireless bill to $15 a month! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠OpenPhone⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get 20% off of your first 6 months! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Sign up for a $1 per month trial!

Transcript

Click on a timestamp to play from that location

0:00.0

Okay, I am medium obsessed with the side hustle, and as you listen in, I think you'll understand why.

0:07.0

So traditional SEO for article-based content, niche sites, authority sites, blogs, whatever you want to call them,

0:13.4

that's been a bit of a bloodbath in the last couple years, and maybe that's being gentle,

0:17.8

harder and harder to make money in that space.

0:20.0

But there's one type of content that's been resistant to those changes harder to make money in that space. But there's one type of

0:21.4

content that's been resistant to those changes. It's still thriving. It's still earning creators

0:26.2

that elusive, call it semi-passive income online. And that's directory content. Today, you're

0:32.4

going to learn how to come up with profitable directory ideas, niches, and how to quickly build out that content

0:38.6

and some tried and true marketing and monetization tactics

0:42.5

to get the ball rolling there.

0:44.1

Now, to help school me on this,

0:45.4

is a guy who walks the talk.

0:47.5

He's built several of these directory style websites from scratch

0:50.9

and now earns a few thousand bucks a month

0:52.8

from those relatively hands-off from ship

0:56.4

your directory.com. Freight shoe. Welcome to the side hustle show. What an intro. Appreciate

1:01.9

you having me on. Thanks, Nick. I'm pumped for this. Like I said, I'm kind of digging this idea

1:06.9

as a way to make money online, relatively hands off once they're up and running, time

1:12.7

leveraged, all that jazz. So my understanding is one of the first ones that you built was in

1:17.1

the thrifting space, and we don't want to reveal domains because unfortunately copycats are

1:22.1

very much still a thing. But it's in the thrifting space. And is there a moment where you're like,

1:26.9

this might actually work. I think I'm

...

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