Okay, welcome back to the Passion with Purpose podcast, everybody.

I'm your host, Nathan Chansky.

Very excited today because we have a returning guest with us, Peyton Helm,

and Peyton's podcast last time, knocked it out of the park.

People absolutely loved what he had to say.

And so we have him back on because it's 2026.

2026.

2026 comes with its own changes in the industry and realizations and hurdles and all the things.

And I think Peyton has a very unique perspective on all of that.

And I really respect his voice in the industry.

So before we get too far, Peyton, if someone hasn't heard of you before or didn't listen to the last episode, give us like an elevator pitch on who Peyton Helm is and why we should listen to you. Honestly, flex a little bit.

Yeah. Thank you. I appreciate the warm welcome on that, by the way. And it's cool that the last podcast helped a lot of people.

So yeah, what I do is I'm essentially a meta ads coach for wedding photographers and filmmakers.

I have my own wedding business. I'm admittedly shooting less weddings now than I used to because I've just been, I've been full send straight into coaching and diving into business things and everything.

But we have a program called full-time wedding pro.

We've got about 500 and some members in there right now, wedding photographers and

biographers in every different individual niche in the wedding industry, charging all

types of numbers.

And we pretty much teach ads.

And I don't make a ton of organic content. And this is

you know, me doing more of that being here, which is great because I want to share a lot of

things on how I'm seeing the industry change in 2026. And a lot of the challenges that my clients

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