How to Get 315 Signed Personal Injury Law Cases in 4 Months with Google & Facebook

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7 • 867 Ratings

🗓️ 25 January 2023

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

On today's episode of the Perpetual Traffic Podcast, Ralph Burns and Kasim Aslam delve into the realm of personal injury law, exploring the latest trends and strategies for success. They introduce a cutting-edge SAS application called Content Fries, which automates the process of repurposing content, making it easy to distribute bite-sized pieces of videos across social media platforms. They also delve into how companies can optimize their efforts to secure signed cases and effectively target individuals who have valid claims that can be assisted. Lastly, they delve into the challenging issue of insurance companies spending billions but still not wanting to make payouts in the majority of cases.

IN THIS EPISODE, YOU'LL LEARN:

00:00:00 - Content Fries: Automated Content Repurposing for Maximum Distribution
00:02:39 - Partnership Leads to Autonomy and Success: The Tier 11 Story
00:03:45 - Maximizing Your Content Creation Efforts with Content Fries
00:05:34 - Content Fries: The Limited Editor for Social Media Success
00:09:02 - The Benefits of Chopping Up Video Content for Social Channels
00:10:56 - Increased Leads and Decreased Costs: How Michigan Injury Lawyers are Benefitting from Content Fries
00:15:42 - Leveraging Google and Facebook for Marketing: A Marketer's Perspective
00:20:47 - Leveraging Google Platforms for Personal Injury Cases
00:23:34 - Optimizing for Signed Cases: The Key to Successful Google Ads for Personal Injury Lawyers
00:25:08 - Optimizing for Long-term Client Retention: A Nightmare Setup
00:26:40 - Marketing Takes Time and Grit: The Benefits of Long-term Investment
00:27:36 - Marketing Takes Time and Grit: Achieving Results with Smart Bidding
00:32:56 - No Easy Button: Challenges of Tracking Google Ads Performance
00:36:24 - Lack of Conversion Tracking Hinders Success for Personal Injury Ads
00:38:36 - Lack of Differentiation Leads to Poor Mobile Site Performance
00:42:27 - 24/7 Access for Personal Injury Lawyers to Receive Leads
00:43:29 - Partnering for Profit: A Discussion on Working Together to Achieve Success

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

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Mentioned in this episode:

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

Transcript

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0:00.0	Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.
0:06.8	If you've been a PT listener for any period of time, you know that we talk about top of funnel
0:10.5	all the time and how challenging it is for you to get quality top of funnel clients or leads
0:17.9	or customers and then convert them typically at bottom of funnel.
0:22.9	Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.
0:29.4	But our friends over at AdCritter have figured this stuff out.
0:33.2	They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,
0:40.2	but they pair it with display retargeting.
0:43.4	So you're hitting the audiences with a complete approach.
0:46.6	You reach them, then you remind them, and then you collect the revenue.
0:51.5	It's a strategy designed to deliver, and let me tell you, it really
0:55.6	works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,
1:01.6	with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't
1:07.3	need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.
1:13.0	And the match rate is awesome.
1:15.1	They make it easy to connect with the right people,
1:17.4	the actual people that have interacted with your ads in the past,
1:20.7	and then allow them to naturally flow through your funnel
1:23.7	so you can convert them at bottom of funnel.
1:26.9	Now, the folks at AdCriter, we twisted
1:28.8	their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,
1:35.1	and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform
	...

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