[Case Study P2] 6X ROAS on a $500,000 Budget

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7 • 867 Ratings

🗓️ 27 January 2023

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of the Perpetual Traffic Podcast, Ralph and Kasim share a case study from the personal injury law space, focusing on the last four months of 2022. They explain how building your own name and maintaining a high quality score can lead to lower costs than competitors. They also highlight the potential payoffs that individuals may not be aware of after being involved in a car accident. The case study also delves into website optimization, specifically mentioning the visually complex design with multiple font sizes and how this resulted in a 6x return on investment for the client. Ralph also shares his experience testing titles on Google Pay Per Click and offers advice for those advertising for dentistry services. Lastly, Ralph encourages listeners to subscribe and leave a rating on the platform they are listening to, as it helps the team to improve the show.

IN THIS EPISODE, YOU'LL LEARN:

00:00:00 - Maximizing ROI: A Smart Bidding vs Manual Bidding Case Study
00:05:34 - Uncovering the Key to Customer Acquisition: The Importance of Deep Dive Research
00:09:18 - Navigating Financial Relief After a Car Accident
00:11:37 - Prioritizing Quality Leads: A Look at the Intersection of Relevance and Lucrativeness in Marketing
00:16:51 - Choosing the Right Law Firm: An In-Depth Analysis of Advertising Strategies
00:20:04 - Achieving Marketing Nirvana: The Tier 11 Takeover
00:21:24 - Simplifying Design: Overcoming Visual Complexity and Font Confusion
00:24:17 - Seeking Compensation for Pain and Suffering After a Car Accident
00:27:12 - Boosting Conversion Rates: The Power of Version B
00:29:50 - Profit-Driven Law Firm: 6x ROI from 15 Cases
00:31:43 - The High Cost of Competing in the Digital Marketplace
00:36:09 - Exploring the World of Personal Injury Law and Franchising
00:37:13 - Al's Old School System: How Rising Costs are Changing the Dental Office Market
00:40:19 - Realistic Expectations: Results in Personal Injury Lawsuits May Vary

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

Transcript

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0:00.0	Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.
0:06.8	If you've been a PT listener for any period of time, you know that we talk about top of funnel
0:10.5	all the time and how challenging it is for you to get quality top of funnel clients or leads
0:17.9	or customers and then convert them typically at bottom of funnel.
0:22.9	Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.
0:29.4	But our friends over at AdCritter have figured this stuff out.
0:33.2	They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,
0:40.2	but they pair it with display retargeting.
0:43.4	So you're hitting the audiences with a complete approach.
0:46.6	You reach them, then you remind them, and then you collect the revenue.
0:51.5	It's a strategy designed to deliver, and let me tell you, it really
0:55.6	works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,
1:01.6	with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't
1:07.3	need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.
1:13.0	And the match rate is awesome.
1:15.1	They make it easy to connect with the right people,
1:17.4	the actual people that have interacted with your ads in the past,
1:20.7	and then allow them to naturally flow through your funnel
1:23.7	so you can convert them at bottom of funnel.
1:26.9	Now, the folks at AdCriter, we twisted
1:28.8	their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,
1:35.1	and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform
	...

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