How to Generate Leads on Free and Organic Platforms [Business, mindset, entrepreneur, disruptors]

Disruptors

Rob Moore

Careers, How To, Business, Self-improvement, Society & Culture, Marketing, Investing, Education, Entrepreneurship

4.8 • 1.4K Ratings

🗓️ 11 July 2021

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Generating leads can take a lot of time, effort and money. But what if there was an easier way? Listen in today to hear Rob’s top hacks for you to generate leads on free and organic platforms! Go to www.rob.team to download a FREE document with multiple tips, hacks and examples of the strategies talked about in this podcast, as well as multiple other benefits! KEY TAKEAWAYS It’s good to mix your strategy when it comes to generating leads. A great hack is to test content on free and organic platforms, then when you know what ‘works’ use this content in your paid advertising. CBO – Content Bridge Offer: Start your post with a catchy/claim headline and deliver content about this claim. Then bridge this claim with your offer. SBO – Story Bridge Offer: Use a story to make yourself inspiring and motivating. PBS – Problem Bridge Solution: Present a problem, your solution and bridge this. Make sure your content is at least 50% unique. It is perfectly ok to take inspiration from other people’s ideas and tips but to just copy someone is poor form and is much less likely to succeed as it isn’t authentic. We have all had challenges and issues in our journey, you should utilise these to make yourself relatable, inspiring and so people can understand what it took you to get you to where you are today and how they can do the same. BEST MOMENTS “Create debate and argument, be marmite and polarise your audience” “That was the worst day of my life, that was also the best day of my life” “It’s only your creativity that limits your ability to do them” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Transcript

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0:00.0	Hey, it's Rob and I'm going to share with you in this episode some stuff from behind the scenes.
0:09.5	I'm pulling back the curtain on content I've not shared before and it's a way to generate
0:17.4	leads for your business on free and organic social media platform and it's also a way to use
0:26.1	free and organic social media platforms to then run ads without spending thousands on ads.
0:35.5	So, absolutely, 100%, you will want to start running ads as soon as you can. Why? Because ads are
0:45.7	scalable, predictable, can force growth. Ads don't have reach restricted because you're paying for
0:52.9	reach. Now, the downside of free and organic social media is the reach can get bombed overnight.
1:01.6	So, you can put all this content out there and not really reach anyone and you can't control
1:05.6	the growth. Now, I personally like to do both because the upside of free and organic social media
1:11.9	is it's free and you don't have to pay £20 or more or £7 an opt-in or a lead or more.
1:21.2	So, the smart hack is to test content on free and organic. So, free and organic is
1:28.4	Instagram main feed, Instagram story, Instagram reel, Pinterest, you know, image quotes and
1:35.5	test whether you just write quotes or do image quotes or it looks like a Twitter post but you've
1:41.1	posted it in Facebook or Instagram or LinkedIn main feed or LinkedIn articles or Facebook
1:49.1	or Facebook, you know, written posts in groups or on pages, SEO related articles. This is all
1:58.9	free and organic and what you do is you write a series of posts and then the content that gets
2:06.9	the best engagement, you're then going to turn it into an ad and that means that you've saved
2:13.8	a load of burning money, testing ads because you've proven 50, even 80% of the conversion
2:21.4	environment. Otherwise, you have to use paid ads to test if your paid ad is going to work.
2:27.2	That's a little hack that most people don't know that I haven't shared in very many places.
2:31.8	So, now what I'm going to do is I'm going to teach you the three types of content that I've
2:37.6	leveraged over the last 12 years that's made me millions of pounds that's generated leads
	...

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