The problem with social media right now is there's so many channels. Every channel has so many channels.

There's so much overwhelm, there's so much noise, there's so much distractions, there's so many ads.

So I've got a little hack here to take you from free to paid quickly and with low risk.

How do you balance free content versus paid ads?

So posting on social media correctly can generate leads.

Doing paid ads correctly can generate leads.

Doing free content on social media wrongly can burn your time and generate no leads.

Doing paid ads wrongly can burn your money.

So both work how do you do both best?

So I've got a little hack here to take you from free to paid quickly and with low risk.

Before I go into that you need to know your ideal client profile.

Now how do you find out your ideal client profile?

You profile your existing clients that you have. You ask them where they found you.

You find out what they used to do and what they do now, what their interests are, you know what their rough earnings are etc.

I was actually giving someone a consultation call yesterday who installs minimum 25,000 pound golf simulators into residential homes.

And you know the people that he's selling to would wear Odomar Pee gay watches for example Odomar Pee gay sponsor professional golfers.

There's an idea that okay they wear that watch and you want to know what Facebook groups they are in.

You want to know which of the 15 or so social media platforms that they use.

So you build up this ideal client profile. Why do you do that?

It's not just to niche yourself.

It's to drive your language of how you talk to the potential clients in your ads and in your free social media content.

But it's also to know where to target on social media and which social media platforms to spend most of your time on.

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