How to Generate Audience Insights Using Facebook | Ep. #414

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 18 September 2017

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #414, Eric and Neil discuss how to generate audience insights using Facebook. Tune in to learn why Facebook’s data is more accurate than Google Insights and how important Facebook Pixel can be for your website. Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Audience Insights Using Facebook 00:35 – Audience insights will show you who’s visiting your website 00:38 – Google Analytics isn’t as accurate as Facebook 01:00 – You can plug in a Facebook Pixel on your website for free 01:20 – There are tons of tutorials available on the web for how to start with Facebook Pixel 01:32 – Load up your audience 01:43 – It’s better if you have a business manager account 02:08 – With a custom audience, you can see people’s behaviour 02:34 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:46 – Go to SingleGrain.com/giveaway for multiple entries 04:00 – That’s it for today’s episode! 3 Key Points: Facebook’s data is accurate because of the number of the databases they have. Facebook Pixel can be plugged in to your website for free and it’ll show you your customers’ behavior. You can also customize your audience depending on your target market. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue, and I'm Neil Battong,
0:58.0	and today we're going to talk about how to generate audiences using Facebook.
1:01.0	So what does that mean, Neil? You have traffic on your website. You're probably one... is
1:03.0	you have traffic on your website you're probably wondering who's visiting your
1:06.6	website
1:07.6	sure Google Analytics provides some demographics information but it's not a hundred
1:11.2	percent accurate but what is is
1:13.0	Facebook has so much data on people they know exactly who's what what do they do
1:19.4	their height and weight I think maybe even their birthday potential income you know they have
1:26.6	pictures of each individual and the cool part is you can plug in a Facebook
	...

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