7 AdWords Tricks & Tips That'll Boost Your ROI | Ep. #415

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 19 September 2017

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #415, Eric and Neil discuss 7 AdWords tricks and tips that’ll boost your ROI. Tune in to learn why you need to pay attention to your keywords and geo-target your offers. Time Stamped Show Notes: 00:27 – Today’s topic: 7 AdWords Tricks & Tips That'll Boost Your ROI 00:34 – Tip #1 is to add site links which will give you more opportunity to show up on search results 01:06 – #2: Leverage dayparting 01:13 – It is very useful and cost efficient, especially in B2B 01:49 – #3: Single keyword ad groups 01:51 – It will allow you to focus on one keyword and keep your ads tailored 02:16 – #4: Geo-targeting 02:28 – You can give people specific offers based on their location 03:25 – #5: Make sure you are hooking your AdWords in Google Analytics to have a specific retargeting list 04:01 – #6: Integrate the keywords that the users search for into your landing page 04:23 – Optimize landing pages for conversion 04:32 – Last is to use CPA bidding which works well and let Google do its work 05:11 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 05:49 – Go to SingleGrain.com/giveaway for multiple entries 06:02 – That’s it for today’s episode! 3 Key Points: Site links will consistently add traffic to your site and can increase your search ranking. If you know where your audience is, you can send more curated offers which can increase your conversion rate significantly. Consistently optimize your landing page with the RIGHT keywords. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue and I'm Neop Patel and today we're going to talk about seven ad words
0:59.6	tricks and tips that will boost your ROI.
1:02.1	So tip number one. This is actually
1:04.4	something that a lot of people overlook but when you're running ad words
1:07.0	don't forget about adding site links, right? Site links give you the
1:10.4	opportunity to add more real estate to your result if you're showing in the number one position for example
1:16.6	you can have different links for people to check out different sites or different sections of your site
1:22.1	right so you know maybe they want to check out case studies maybe they want to sites or different sections of your site, right?
1:22.5	So, you know, maybe they want to check out some testimonials, right?
1:26.7	And you can even add kind of stars and, you know, from like different review sites
	...

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