How to Generate a Weekly Flow of Inbound Client Leads with Tom Poland: An EOFire Classic from 2021

Entrepreneurs on Fire

John Lee Dumas

Content, Passive, Entrepreneuronfire, Podcast, Money, Entrepreneurs, Income, Success, Business, On, John, Marketing, Eofire, Entrepreneurship, Online, Dumas, Niche, Fire, Careers, Media, Lee, Internet, Mobile, Interview, Entrepreneur, Seo, Finance, Social

4.8 • 4.1K Ratings

🗓️ 12 May 2023

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Tom Poland is a multiple best-selling author who has spent 39 years as a sales and marketing professional. He is a specialist in generating the highest quality, inbound, new client inquiries. He lives in Castaways Beach, Australia and is voluntarily married.

Top 3 Vlaue Bombs:

1. Marketing is where you generate the leads, and selling is where you convert the leads.

2. The biggest obstacle is having an audience that has already experienced the offer you have from someone else - and they had a bad experience.

3. The great thing about marketing is that it puts an offer in front of someone who is already looking for that offer, and selling tries to convince them that the offer is a good proposal.

The Science of being in demand. Learn more by checking out Tom's website! - Leadsology

Sponsors:

HubSpot: HubSpot CRM’s powerful tools will help marketers WOW prospects, sales teams lock in deals, and service teams improve response times and overall service. Get started for free at HubSpot.com!

BELAY: Learn how to make the most of your time and maximize your results with BELAY's free offer! Download Your Personal Guide to a Productive Work Week, today! Just text FIRE to 55123!

Transcript

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0:00.0	Boom Shake the Room Fire Nation, JLD here and welcome to entrepreneurs on fire brought to
0:07.2	you by the HubSpot Podcast Network, the audio destination for business professionals with
0:11.7	great shows like marketing against the grain.
0:14.0	Today we're pulling a timeless EEO Fire episode from the archive so the giveaway may not be active and we'll be breaking down how to
0:21.1	generate a weekly flow of inbound client leads.
0:25.1	To drop these value bombs, I have brought Tom Poland into Eofire Studios.
0:28.8	Tom is a multiple best-selling author who has spent 39 years as a sales and marketing professional.
0:34.1	He is a specialist in generating the highest quality inbound new client inquiries.
0:39.8	He lives in Australia and is voluntarily married.
0:44.0	And today our foundation will talk about how
0:45.4	marketing is where you generate leads,
0:47.2	selling is where you convert the leads,
0:49.9	and so much more.
0:51.4	And a big thank you for sponsoring today's episode goes to
0:53.8	Tom and our sponsors. Business Made Simple hosted by Donald Miller is
0:58.8	brought to you by the HubSpot Podcast Network the audio destination for
1:02.0	business professionals.
1:03.4	Business Made Simple takes the mystery out of growing your business
1:06.3	with episodes like, how to get out of your day-to-day operations
1:09.0	without crashing your business.
1:10.8	Listen to Business Made Simple, wherever you get your podcasts. Did you know that most
1:15.8	leaders waste up to 70% of their time on tasks they shouldn't be doing in the
	...

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