How to Generate $6m of Revenue and keep 100% Equity with BadgerMaps CEO

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 28 December 2023

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

His 13 person sales team does 2,000 calls per month. This engine has landed him 4,100 customers who pay him to help plan their field sales reps driving routes to save gas and make more money. He’s bootstrapped the company to $6m and made a full recovery from COVID down year 2021. He’s used debt to scale to keep 100% equity. Will he get the exit he dreams of in 2024 and reap the rewards of bootstrapping and keeping equity? Badgermapping.com

Transcript

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0:00.0	You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.
0:13.5	If you'd like to subscribe, go to getlatka.com. We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool.
0:30.0	It's like a big Excel sheet for all of these podcast interviews. Check it out right now at gitlatka.com.
0:38.4	You guys, badger mapping.com, Steve launched it back in 2011, 2012.
0:43.4	They scaled to over a million of revenue in 2017.
0:45.9	Today, doing $6 million of revenue because over 4,100 companies who have field sales teams,
0:52.1	they have to drive a route, knock on doors, etc.
0:54.5	Use Badger Mapping to plan that route for efficiency, save on gas, get more done, close more sales.
1:00.5	He's doing this, again, about 8,000 live seats on the platform. They're taking in and doing
1:05.9	over 500 call, 2,000 calls per month. They're getting leads from integration partners like Salesforce,
1:11.3	and he's done all of this totally bootstrapped, which we love.
1:15.2	Hey, folks, my guest today is Steve Benson. He's the founder and CEO of Badger Maps,
1:19.3	the number one app in the app store for outside and field salespeople to upgrade existing
1:24.0	CRMs with mapping, routing, and scheduling. He's also the CEO of Badger Sales University and hosts the Outside Sales Talk podcast,
1:31.6	specifically for outside sales people and is currently president of the Sales Hall of Fame.
1:36.9	Steve, you're ready to take us to the top?
1:38.8	Absolutely.
1:40.1	I want to know order of operations on these things.
1:41.7	Did you have the software company first and then you launched the university and then you launched the podcast or was it podcast,
1:47.7	university, SaaS.
1:48.6	What was the order of operations?
1:50.3	It was SaaS company, then podcast, and then university.
	...

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