Before we start this episode, I want to give you a quick heads up that my guest, Aaron,

shares a personal and emotional story about a tragic passing of a friend.

We understand that this content might be distressing for some listeners and viewers.

If you feel like this might be a little difficult for you to hear,

we encourage you to take care of yourself, skip this episode if you need to.

Your well-being is our priority.

Thank you so much for understanding.

Welcome to the Jasmine Star Show where we have the opportunity to talk about business and we

get to talk about purpose and we get to do it with brilliant people. I could not be more excited

because the person who I have here with me is not just somebody who I have respected and not

somebody who I did a ton of due diligence about,

but somebody who I invested to spend two days with in Boulder, Colorado, and I say it without

exaggerating in any way, shape, or form. It absolutely changed my professional life and my personal

life. So before I get into there, I have to explain that Aaron helps you, specific

you, leaders, entrepreneurs, uncover their purpose so they can authentically express themselves.

I invested in something that she calls The Dig and I invited her back to come here and share

with you her process so you can start it on your own and more than anything,

learn how we apply this to our business. So we authentically step into the bigger reason why

we have run a business and why we want to make it more expensive and successful. Welcome to

the show, Erin Weed. I am so happy you're here. Oh, this is amazing. You're the absolute best.

No. I just love watching you in your element. Oh, thank you. Okay am so happy to be here. Oh, this is amazing. This is the absolute best. No. I just love watching

you in your element. Oh, thank you. Okay. So speaking of my element, you and I reconnected after a couple

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