So what is persuasion? It is the process of arranging for recipients to be receptive to a message before they encounter it.

Hi, this is Dan Loken. Welcome.

Dan has been educating and inspiring individuals, entrepreneurs and leaders for decades.

He's helped millions of people to move past the mental barriers that were holding them back

from stepping into their power to become a better version of themselves and live a kick-ass life.

I know this firsthand, as I'm Jenny, Dan's wife.

And here's your host, Dan Locke.

What if you could gain an unfair advantage over anyone when it comes to getting more opportunities in business and relationships with just a simple tweak?

In this episode, Dan and his two copywriters and persuasion experts, Stephen and Ed, will show you the one secret on how to gain a competitive advantage using social media.

Persuasion secret number five, presuasion.

Presuasion.

So what is persuasion? It is the process of arranging for recipients to be receptive to a message before they encounter it.

But this is a whole book by Dr. Robert Sheldini.

I heard it's pretty good.

So what does this really mean though?

Basically, it's, I see if we talked about with framing, it's pre-framing.

So it's creating a perception about a person or a thing before they even get to it.

And I'll give you a very simple live example.

Let's use a dating example, okay?

Oh, okay.

Imagine how excited you guys.

Look at the young guys.

...