How to find your big idea w/Spanx's Sara Blakely
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 13 July 2021
⏱️ 45 minutes
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Summary
To find your big idea? Look for it. And look for it. And be ready to act. Spanx founder Sara Blakely was actively seeking a business idea when she thought of Spanx. Then she moved fast, found help in the right places, and went all-in. The result: A billion-dollar company & women's wardrobes transformed. With cameos by National Geographic Explorer Andrés Ruzo, former director of the U.S. Patent & Trademark Office Michelle Lee, and Endeavor CEO Linda Rottenberg.
LINKS:
Learn more about The Boiling River Project: http://www.boilingriver.org
Read "The Boiling River" by Andrés Ruzo: https://amzn.to/36iHHNF
Learn more about the U.S. patent system: https://www.uspto.gov/
Meet Andre, who dresses Oprah Winfrey: https://andrewalkerhair.com
Read a transcript of this episode: https://mastersofscale.com
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Transcript
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| 0:00.0 | Real leaders don't back down when the stakes are high. They innovate. They push forward, |
| 0:07.5 | and then they take the stage at the Masters of Scale Summit. |
| 0:11.6 | Join us in San Francisco, October 7th to 9th to hear from the CEO of the New York Times, |
| 0:17.1 | scientists using cutting-edge technology to find cures, the leader of crypto powerhouse |
| 0:22.0 | Coinbase, a retired four-star general, and many, many more. |
| 0:26.7 | Apply now at mastersofscale.com slash apply 25. |
| 0:31.7 | That's masters of scale.com slash apply 25. |
| 0:36.9 | Your company's data is everywhere in systems, in silos and across teams. But if your |
| 0:42.8 | AI can't reach it, then that data isn't working for you. Every business has unique data, |
| 0:48.0 | what really makes a difference is how you use it. IBM helps your AI access your data wherever |
| 0:53.4 | it lives to change how you do business. |
| 0:56.6 | Let's create smarter business, IBM. |
| 1:00.5 | My grandfather in Lima told me this legend of the Spanish conquest of Peru. |
| 1:09.1 | The few Spaniards, a return from the jungle, come back with these horrible stories, right? |
| 1:12.4 | They talk about giant snakes that can swallow man, |
| 1:14.6 | and spiders as big as your hands that eat birds, |
| 1:17.8 | fierce warriors with poison arrows that can kill you in a nick. |
| 1:21.0 | And one of the details in this legend was a river that boiled. |
| 1:26.5 | That's really where our entire story starts. A detail in a childhood legend. |
| 1:32.3 | That's Andres Rousseau. He's a National Geographic Explorer and Geothermal Scientist. |
| 1:38.3 | In 2010, he began a personal quest to find the boiling river he'd heard about in a childhood legend. |
| 1:46.0 | Did it exist? |
... |
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