Light that spark fire nation JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot podcast network the audio destination for business professionals with great shows like side hustle pro today will be breaking down how to fight back against shady industries to drop these

bombs I brought culture Lewis and the EO fire studios culture is the CEO and founder of Sunday who after being disappointed with the lack of natural solutions on the market set out to create yard care products that were easy to use and safer family pets and the planet

in today's foundation will talk about fighting the big boys will talk about big box retailers versus direct to consumer will also talk about

planet implications and businesses that you can create to help our planets and so much more and a big thank you for sponsoring today's episode goes to culture and hours sponsors the gold digger podcast hosted by Jenna Coacher is brought to you by the HubSpot podcast network the audio destination for business professionals the gold digger podcast helps you discover your dream career with productivity tips social strategies business hacks inspiration stories and so much more one of my favorite recent episodes is titled how I've built an unmatched team culture

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nation and share something that you believe about becoming successful that most people disagree with

hey everybody great to be here excited excited chat with you all, you know, I think maybe for me it's a definition of what that success effect a little bit.

very often in the entrepreneur world, we hail and celebrate and get so much energy behind

that three-year story. I had an idea straight up rocket ship and then had this amazing conclusion

exit to it and all this money. And that's impressive. I think that is not an easy thing to pull off.

It is something to celebrate and be amazed by. But for me, what really impresses me is the

longer journey and one that's not that has much more direction, you know, ups and downs than that,

which is more typical of what we all actually experience. And I think, you know, it's important

that everybody knows that. It doesn't always look like that, even though that's what we talk about

a lot. And to me, you know, the stories where, you know, there was some incredible turns and twists

and it wasn't clear at moments exactly what was going to come next or exactly how to get to this next

milestone. But, you know, the person just faced that challenge, walked straight into it,

found it, found the way and kept going and then got, you know, to that spot. And brought the

business where you need to go to, you know, have a great conclusion for his employees and

his herd employees and investors and everybody else. So I love the journey. Man, I think that's

success. Fire Nation, the journey. I love that. And we're talking today about how to fight back

against shady industries because there's some shady industries out there. Fire Nation. They try

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