I'll start with our fears.

A bigger fear is that we sell the copies at lower price than what farmers can sell in

Yemen.

And what's a bigger fear than that is people have given us much of their hope.

And for them to give hope and a country like Yemen that's going through so much difficulty,

it's a difficult burden to carry.

This is Mokhtar Al-Kanshali.

He runs a nonprofit that works with Yemeni coffee farmers.

He recorded this voice memo for us about a month ago, the night before Yemen's first-ever

national coffee auction.

He created this auction to let the country's top farmers sell directly to buyers, cutting

out the middlemen, so that farmers keep more of the profits.

Mokhtar has been planning this for two years in the midst of Yemen's civil war.

His hope for the auction?

We sell these coffees at ridiculous prices.

This is that farmers in Yemen never thought they could reach.

And this becomes a spark that really can ignite more work in the coffee sector.

But there's never been an auction like this in Yemen.

So Mokhtar doesn't really know what's going to happen.

We can't feel because if we feel for this, it means that people will feel that trying something

new isn't going to work.

This is the sporkfall.

...