How to Expand Your Business Beyond the Stage with David Loy

The Speaker Lab Podcast

The Speaker Lab

Education, Authors, Coaching, Business, Entrepreneurship, Public Speaking, Smallbusiness, Side Gig, Marketing, Public Speakers, How To, Speaking

4.8 • 575 Ratings

🗓️ 10 April 2018

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The true key to your speaking business is knowing how to expand your business beyond the stage, and applying what you know. David Loy is going to share that knowledge with you on today's show so you can apply it after you listen!

David has been involved in speaking industry in many capacities for over a decade. Today much of his time is devoted to managing the career of Andy Andrews, the author of The Traveler's Gift.

In fact, that book is what propelled David into the speaking industry. After reading it David was so moved he reached out to Andy's team. That email would lead David to his first job as an agent with Premiere Speakers Bureau and eventually to his role today managing Andy's career.

On this episode of The Speaker Lab, we talk more about that story, and also how David has helped Andy expand his business from speaking and consulting to online memberships. David gives us a breakdown of Andy's revenue from speaking, coaching, books, online memberships, etc.

You'll also hear him give his advice on the next steps to create additional services and products beyond speaking.

Join us for that and more on the 180th edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

Why is speaking a high-paying manual labor job?
What are the two ways to maintain or grow your revenue without adding more speaking gigs?
How can you capitalize on the people in your audience?
How best to position yourself as both a speaker and a consultant.
What questions should you be asking prior to your keynote?
What is a "noticer" and why should you want to be one?
How have Andy's books opened doors for him that otherwise would have been closed?
How to avoid being a speaker who speaks only to sell your own products.
And much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakelab.com slash marketing and we'll see you there. Hey, what's on? My friend, Grant Baldwin
0:49.6	here. Welcome back to the speaker lab podcast. We are so glad you are here. Glad you're joining us
0:53.6	and hope you're having a great day today.
0:55.8	Hey, we've got another great guest for you before we get to that. Let me also remind you. You definitely want to check out our new free training that we offer over at freespeakerworkshop.com. Free speakerworkshop.com. If you've been listening for any length of time, then you've heard me mention this to you. why haven't you checked that out if you haven't if you have glad you did so again stop by and
1:13.6	check out free speakerworkshop.com. It's a free training that we offer, teaching you all about how to find and book paid speaking engagement. So again, check that out over at free speakerworkshop.com. So today we're talking with my buddy David Loy, and David has got a lot of experience in
1:27.9	the speaking industry.
1:28.9	He's been involved in it in a variety of different facets and capacities, and we'll talk
1:32.9	about that in the beginning of our conversation.
1:35.4	Today, David spends a lot of his time helping manage the career for Andy Andrews.
1:40.0	Now, Andy is a great speaker and author and very prolific and has been around and been at the game for many, many years, very, very successful. So we talk a lot about what he does behind the scenes with him. Let's talk about how they've built their business, what we would call beyond the stage and some difference in some of the different products, services that they offer for some of the different types of buyers. So if you are someone who's saying, okay, I want to do more than just speak, but I really want to build a business that speaking is part of it, but not the only part of it. And I want to have books or I want to have a course. I want to have some of these other different products or services to help serve the clients and the audiences that you work with and speak to, then this is a great conversation that you definitely want to tune in for. So let's get right into it. Here's my conversation with my buddy
2:21.0	David Lowe. you work with and speak to, then this is a great conversation that you definitely want to tune in for.
2:17.8	So let's get right into it. Here's my conversation with my buddy David Loy. Enjoy.
2:26.4	What's on my friends? Grant Baldwin here. Today we're joined by my buddy David Loy, who has a ton of
2:30.9	a speaking experience, does a lot of work with some big name speakers and excited to hear his story and journey today. David, how are you, man? I'm doing great, Grant. Thanks for having me. I appreciate it. You bet, brother. So let's start with this. You have been in the speaking industry in a variety of different capacities for well over a decade now. So kind of talk us through what's been your journey into the speaking world yeah man it's kind of a
	...

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