Trust is by far the biggest determinant of whether someone will invest in you or not.

And if the trust isn't there, it really doesn't matter that your course is well priced or it's super valuable or it's amazing.

They're just not going to buy it, period.

So this trust piece is so important.

Okay. trust piece is so important. All right, welcome to today's episode of the Art of Online Business podcast, my friend, Rick

Mulready here. And today's a quick tip episode. And what I want to do on today's

quick tip is continue our series where I invite one of my accelerator coaching members onto the podcast

here and teach you something, teach you something that can really help you in your business

right now for the next 15 or 20 minutes here on the podcast. And I'm going to be sharing

with you here today. Her name is Kendra Perry,

and she's going to be talking about how to ethically sell in the DMs, in the direct messages.

Kendra has been really successful selling her online programs

via direct message.

And I think there's a really kind of smarmy kind of way. Is that a word smarmy?

This is a crappy way to sell in the DMs where you're just like spamming people, like cold

outreach. And I just think that not in alignment with that. But the way that Kendra does it,

I feel is really, really ethically sound. she does it within her values and she does a

really, really good job with it. And so I asked her to come on to the podcast and teach you

how she ethically sells her online programs in the DMs. And she's also included

some of the scripts that she uses when she's DMing people to talk to them and learn

more about them and then eventually, if it makes sense, to offer her program. Now, Kendra helps

health coaches and practitioners grow their income, double or triple their income in about 180 days

...