Welcome to Darren Daily on demand, your most trusted resource to help you become better every day.

Here's your success mentor Darren Hardy.

Do you wish your team was more engaged and contributed more creative ideas on how to grow

wow clients and recruit better team members? Do you wish your kids were more engaged and

contributed more to the family and to the efficiency of running the household?

If so, you'll be glad that you showed up for this Darren Daily.

Let me paint a picture.

You've just received your IKEA shipment.

In the flat-packed box will soon emerge your new bookshelf.

As you cut open the box, you see a million little pieces.

It's hard to imagine that this will ever be a standing shelf,

once sturdy enough to carry your life's accumulated library. You find the thick instruction booklet and the instructions are as clear as mud.

But you get to work, fumbling and struggling, sweating and cursing and bleeding a bit from the several Allen-Wrenched tear marks on your hand.

Your wife, not helping, is in the background and has repeated 50 times or more that she wishes she had just bought one already finished from the furniture store.

After what feels like an eternity, voila! Finally, there stands a bookshelf.

Although your wife is still mocking you for having way too many

left-over pieces for her comfort or admiration, but it's standing, it's erect,

and it is a marvel. This is not just any bookshelf. It's your bookshelf. You built it and you love it.

From now on, when you look at it, it will forever hold a special place in your heart, more than

any other piece of furniture in your house you will love and adore that bookshelf.

That is what is called the IKEA effect.

The product that we've built with our own hands

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