You're listening to Podcasting Made Simple, where we deliver weekly masterclass episodes

that help podcast hosts and podcast guests elevate their podcasting game.

I am your host, Alex San Felipe.

Today's episode features audio from a session of the latest PodPro's quarterly event.

To learn more about the speaker in this episode along with other helpful resources,

including the video version of this episode and links to attend next quarter's event,

please visit Podpros.com slash 192.

And now please enjoy today's episode.

Hi, my name is Johnny Ball.

Do you want to get accepted as a guest on more of the podcast that you apply to?

Would you like to be able to establish rapport much faster with podcast hosts?

Would you like to get great reviews as a guest and even recommendations from hosts?

And more often find yourself getting invited back.

Well, I hope you answered yes to all of those questions.

Otherwise, I might just be at the wrong event.

There is a book that was written over 70 years ago,

and it's still considered very much to be a classic, in fact a masterwork, on influencing and persuading other people.

You've probably heard of it. You may have even read it. If you have, you might just have laughed at some of the old-timey stories that illustrate the 30 principles that

are contained within it. You may have even checked out the updated version, which is not that

great and already really a bit outdated. The book is called How to Win Friends and Influence

People by Dale Carnegie. My own experience as a podcast host and as a guest is that my

best episodes are the ones where there is a good connection between the host and the guest. Maybe

...